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Cash for Clunkers Trade-in Volume By OEM

From data collected by the www.cashforclunkersfacts.com consumers have indicated which specific cars they will be trading in for a Cash for Clunkers credit. Ford and Chevrolet vehicles will be the most popular models traded in for a new car purchase under this program as shown by charted data below.

From over 24,000 consumer responses, 4,900 of the consumers (20%) plan to trade in a Ford car or truck for their CARS credit. In second place with 3,458 or 14% of responses are consumers who plan to trade in a Chevrolet car or truck.

When looking at the OEM manufacturers that consumers plan to purchase, it would indicate that Honda and Toyota dealers will benefit the most.

Cash for Clunkers Trade in By OEM

Purchases Planned

Based on 24,000 data points, consumers have also indicated which brands they plan to purchase with their CARS credit. Toyota, Honda, Ford and Chevrolet brands will be clear winners from the $1 billion dollars in funding.



leads-by-oem

For additional information on the Cash for Clunkers data presented on this page, contact Pasch Consulting Group at 732-450-8200.

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Tags: cashforclunkers, cashforclunkersoem, cashforclunkerssales

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Comment by Bob Sherman on July 10, 2009 at 2:23pm
Brian,

Polk "scored" their entire vehcile registration database. While I personally agree with your OEM analysis, Polk can peel the onion back way further on the data. Retailers looking to target the consumers who are in a position to acquire new vehicles should contact Polk at 1-877-889-7697
Comment by Brian Pasch on July 9, 2009 at 10:55am
If you have any questions on this data, you can contact me at brian@paschconsulting.com

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