Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Cash for Clunkers Suspended? Not According to White House

The Cash for Clunkers Program is Running Out of Money, but is Still Up and Running...
Cash for clunkers suspended? According to the White House, the Cash for Clunkers program is not suspended. I was in the news stand at concourse C in the PHX airport, on my way to Salt Lake City when i looked up and saw President Obama talking about Cash For Clunkers... I was transfixed while standing in front of the computer magazines (great article on Digital Gentlemen in Wired), and then I saw him say it with my own two eyes "we will continue funding" the cash for clunkers program... Hooya! Party on car guys and gals, let's get back to the business of selling as many cars this weekend as possible!

The Cash for Clunkers program was designed to last through November of 2009, but has been so popular that the funding for the program is running out. The Cash for Clunkers program was given a start-up of $1 billion and is almost at the end of that rope, needing more money to continue running very soon. So, is Cash for Clunkers suspended? Not quite, but the possibility exists that this could happen if legislation is not able to approve more money to the program in the long term.

Heavy demand for the Cash for Clunkers program means that this has been a really successful endeavor by legislators. It was one of those programs where nobody was sure if consumers would take advantage of the policy, and where it wasn't a sure bet that people were going to want to buy a new car. With a great rebate right off the top (either $3,500 or $4,500) and many dealerships offering additional incentives to use their stores, consumers are coming out in droves to take advantage of the Cash for Clunkers program. The anticipation just wasn't there that money could run out, and quickly dealerships and consumers have worked through the $1 billion that had been set aside originally to run this program.

The Cash for Clunkers program was a way to do several things at once, and while helping out the struggling auto industry, it was a way to take vehicles with low miles per gallon ratings off the road and replace them with brand new fuel efficient vehicles. It worked out better than expected, probably in part because gas prices have become so bad, but also because getting a new car at a big discount seems like a great deal. Many consumers are trading in vehicles that wouldn't fetch the $3,500 or $4,500 as a trade-in or approach that number in a private sale, and look at this as a way to come out ahead in the end. With so many consumers sharing the same opinion, the government now needs to find more money for the program.

Views: 48

Tags: Cash for Clunkers, Not According to White House, Not Suspended


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Mike Warwick on July 31, 2009 at 6:35pm
The program isn't suspended? You could have fooled me. Has anyone submitted a transaction since 9:00 a.m. that went through? I've wasted at least 12 hours in the last two days with this system. How about we start overnighting deal packages on Monday? I'm sure Fedex, UPS and the USPS could use a boost. It's amazing in the age we live in that technology that has been around for 20 years can present such a barrier. I'm extremely grateful for the business but there has to be an easier way.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service