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Cash For Clunkers Advertising Approved by NHTSA and C.A.R.S.

CARS: Usage Guidelines Retail Pop, Advertisement and Web Banners

NHTSA - generated CARS Retail POP materials (e.g., stickers), newspaper advertisements, and web banners may be used in accordance with the following usage guidelines:

The user may not alter the CARS logo, which includes the www.cars.gov internet address.

Each advertisement using the CARS logo must include the following statement (which may appear as a pop-up during mouse-over on the Web):
"CARS is a program of the U.S. Department of Transportation’s National Highway Traffic Safety Administration (www.cars.gov)"

Advertisements should not contain quotes from the National Highway Traffic Safety Administration (NHTSA) Administrator or any other federal employee

How to Obtain the CARS Retail POP, newspaper advertisement or Web banner

You may submit a request on the following link: http://www.cars.gov/dealer/marketing-material . You will be required to submit contact information, intended use and agree to the usage guidelines

Contact Information

For questions regarding these guidelines or to submit materials for review, please email marketing@cars.gov.


More NHTSA Examples of Approved Advertisements:



C.A.R.S. Consumer Bill of Rights:

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Tags: Advertising, Approved by NHTSA, C.A.R.S. official advertising, Cash For Clunkers

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