Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Hello everyone. I was recently approached by a cars.com rep who had a new feature in a form of an email blast. They told me for a certain price, they can contact 10,000 customers that were interested in a manufacturer I selected.
I had a question at first that went unanswered...
Where are you getting these customers and email addresses?
My initial thought was that cars.com is pulling every prospect that submitted a lead on their website and basically charging me to send an email to them.
Has anyone used this service? Has anyone ever heard of this service? Do you know where the customers are being pulled from?
Any input would be great. Thank you so much, I appreciate it.