ADP Digital Advertising is offering a turn key, prebuilt and optimized Cash For Clunkers Digital Marketing Program for franchised new car dealers who would like to drive more showroom and website traffic, phone calls and leads. Dealers are using these digital advertising packages to leverage public interest in what is being described by news reporters and car buyers as the "Cash For Clunkers" program, which is officially named the "Car Allowance Rebate System" (CARS), a government funded auto industry stimulus program. What is the Car Allowance Rebate System?
President Obama signed into law a program the National Highway Traffic Safety Administration (NHTSA) is calling the Car Allowance Rebate System (CARS). This is a federal program that helps you purchase a new, more fuel efficient vehicle when you trade in a less fuel efficient vehicle.
Interested dealers should complete the online form at www.DigitalAdvertising.BZ. However, if you are a Ford, Lincoln or Mercury dealer, then use the form at www.FLMDigital.com to get special Ford sponsored campaign enhancements. All dealers are encouraged to call the ADP Digital Advertising team at 888-249-8180. The ADP Digital Advertising bundled Cash For Clunkers and Cash For Guzzlers campaigns have been specially built for NHTSA registered Dealers and are fully compliant with NHTSA Guidelines. NHTSA required advertising pre-approvals, when applicable, are obtained from NHTSA by ADP Dealer Services on behalf of our client dealers.
1. CFC Headquarters Digital Advertising Campaign Package - $10,000 a month
This package includes a Cash For Clunkers dealership video ready microsite with a Cash For Clunkers keyword enriched domain name, locally formatted SEO services, AdTracker toll-free number, lead form sourcing ID, $2500 a month in paid Search Engine Advertising and $5000 a month in Behavioral Targeted display advertising, $2500 a month in Website Placements of Display Advertising (includes Kelley Blue Book), animated Flash based advertising creatives, Double-Click hosting with Floodlight and Spotlight tracking and reporting of both Post-Click and Post-Impression Key Buying Activities (KBA), along with Omniture SiteCatalyst reporting and tracking application for a full suite of metrics. A 3 month ADP Digital Advertising agreement is used for this package.
2. CFC Participating Dealer Digital Advertising Campaign Package - $5295 a month
This package includes a CFC dealership video capable microsite with a Cash For Clunkers keyword enriched domain name, AdTracker toll-free number, lead form sourcing ID, $1500 a month in paid Search Engine Advertising, $2500 a month in Behavioral Targeted display advertising, $1000 a month in Kelley Blue Book website advertising, animated Flash based advertising creatives, Double-Click hosting with Floodlight and Spotlight tracking and reporting of both Post-Click and Post-Impression Key Buying Activities (KBA). A 3 month ADP Digital Advertising agreement is used.
3. CFC Dealer Microsite - $595 a month
Includes a CFC dealership video capable microsite with locally formatted SEO services, AdTracker toll-free number, lead form sourcing ID and Google Analytics installed for reporting and tracking. This package requires 12 month ADP Digital Advertising agreement for microsite only, with the option to change the microsite's theme after the CFC program expires to any of the 35 microsite designs at www.DealerMicrosites.com ..
Shown below are several static thumbnail examples of the ADP Digital Advertising Cash For Clunker Dealer Advertisements, you should click on each image to open a window with the animated Flash advertisements running in full glory on a dealer preview page, just as they do on the major web sites where we place them for the dealer:
NOTICE TO DEALERS:
CARS: Advertising Usage Guidelines - Use of the CARS Logo - NHTSA will permit the CARS logo to be used in advertisements (print, Web or television), provided:
■ The logo is displayed in immediate proximity to a description of the CARS.gov program — and not so it is associated generally with the contents of the entire advertisement.
■ The user makes no alterations to the CARS logo, which includes the www.cars.gov internet address.
■ Each advertisement utilizing the CARS logo displays the following required disclaimer (which may appear as a pop-up during mouse-over on the Web): "CARS is a program of the U.S. Department of Transportation’s National Highway Traffic Safety Administration (www.cars.gov)"
■ Advertisements do not include quotes from the National Highway Traffic Safety Administration (NHTSA) Administrator or any other federal employee.
■ The ADP Digital Advertising Bundled Cash For Clunkers Campaign Programs for Dealers are compliant with NHTSA Guidelines and NHTSA required advertising pre-approvals, when applicable, are obtained from NHTSA by ADP Dealer Services on behalf of our client dealers.
More Cash For Clunkers Advertising Examples; click on the static thumbnail images below to open up a page with the actual animated Flash based advertisement, and you should point your mouse over the top of the ad when on the review page to see the animation come to life:
The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisers, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds and content syndication services available within the ADM community.
Did you know there are now over 2,500 members on Automotive Digital Marketing Professional Community? Have you reached out to connect with important ADM member contacts by asking them to be your Friend?
AUTOMOTIVE IMAGE AND PHOTO RESOURCES
Did you know that there are over 5,000 photos listed on Automotive Digital Marketing Professional Community? And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 5,000 photos uploaded and made available for use by all ADM members.
AUTOMOTIVE VIDEO FILE HOSTING
Did you know that there are more than 1,000 videos on Automotive Digital Marketing Professional Community? Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?
GET ACCESS TO AUTOMOTIVE ARTICLES AND PUBLISH YOURS
Did you know that there are over 1,000 blog posts on Automotive Digital Marketing Professional Community? When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 1,000 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.
SOMETIMES CONTROVERSIAL, BUT ALWAYS FASCINATING AUTOMOTIVE DISCUSSION FORUM
Did you know that there are over 800 forum topics on Automotive Digital Marketing Professional Community? Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?
There have been over 800 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.
SPECIALIZED AUTOMOTIVE PROFESSIONAL GROUPS
Did you know that there are more than 35 professional groups on Automotive Digital Marketing Professional Community? Have you joined any groups so that you can send messages to all other group members?
EVENT CALENDAR FOR AUTOMOTIVE PROFESSIONALS
Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community? Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.
RADIO SPOTS AND AUTOMOTIVE PODCASTS
Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to? Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?
The ADM Professional Community is all about car companies and their dealers using the web to drive more business opportunities through increased showroom traffic.
Welcome to Automotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.