ADP Digital Advertising is offering a turn key, prebuilt and optimized Cash For Clunkers Digital Marketing Program for franchised new car dealers who would like to drive more showroom and website traffic, phone calls and leads. Dealers are using these digital advertising packages to leverage public interest in what is being described by news reporters and car buyers as the "Cash For Clunkers" program, which is officially named the "Car Allowance Rebate System" (CARS), a government funded auto industry stimulus program. What is the Car Allowance Rebate System?
President Obama signed into law a program the National Highway Traffic Safety Administration (NHTSA) is calling the Car Allowance Rebate System (CARS). This is a federal program that helps you purchase a new, more fuel efficient vehicle when you trade in a less fuel efficient vehicle.
Interested dealers should complete the online form at www.DigitalAdvertising.BZ. However, if you are a Ford, Lincoln or Mercury dealer, then use the form at www.FLMDigital.com to get special Ford sponsored campaign enhancements. All dealers are encouraged to call the ADP Digital Advertising team at 888-249-8180. The ADP Digital Advertising bundled Cash For Clunkers and Cash For Guzzlers campaigns have been specially built for NHTSA registered Dealers and are fully compliant with NHTSA Guidelines. NHTSA required advertising pre-approvals, when applicable, are obtained from NHTSA by ADP Dealer Services on behalf of our client dealers.
1. CFC Headquarters Digital Advertising Campaign Package - $10,000 a month
This package includes a Cash For Clunkers dealership video ready microsite with a Cash For Clunkers keyword enriched domain name, locally formatted SEO services, AdTracker toll-free number, lead form sourcing ID, $2500 a month in paid Search Engine Advertising and $5000 a month in Behavioral Targeted display advertising, $2500 a month in Website Placements of Display Advertising (includes Kelley Blue Book), animated Flash based advertising creatives, Double-Click hosting with Floodlight and Spotlight tracking and reporting of both Post-Click and Post-Impression Key Buying Activities (KBA), along with Omniture SiteCatalyst reporting and tracking application for a full suite of metrics. A 3 month ADP Digital Advertising agreement is used for this package.
2. CFC Participating Dealer Digital Advertising Campaign Package - $5295 a month
This package includes a CFC dealership video capable microsite with a Cash For Clunkers keyword enriched domain name, AdTracker toll-free number, lead form sourcing ID, $1500 a month in paid Search Engine Advertising, $2500 a month in Behavioral Targeted display advertising, $1000 a month in Kelley Blue Book website advertising, animated Flash based advertising creatives, Double-Click hosting with Floodlight and Spotlight tracking and reporting of both Post-Click and Post-Impression Key Buying Activities (KBA). A 3 month ADP Digital Advertising agreement is used.
3. CFC Dealer Microsite - $595 a month
Includes a CFC dealership video capable microsite with locally formatted SEO services, AdTracker toll-free number, lead form sourcing ID and Google Analytics installed for reporting and tracking. This package requires 12 month ADP Digital Advertising agreement for microsite only, with the option to change the microsite's theme after the CFC program expires to any of the 35 microsite designs at www.DealerMicrosites.com ..
Shown below are several static thumbnail examples of the ADP Digital Advertising Cash For Clunker Dealer Advertisements, you should click on each image to open a window with the animated Flash advertisements running in full glory on a dealer preview page, just as they do on the major web sites where we place them for the dealer:
NOTICE TO DEALERS:
CARS: Advertising Usage Guidelines - Use of the CARS Logo - NHTSA will permit the CARS logo to be used in advertisements (print, Web or television), provided:
■ The logo is displayed in immediate proximity to a description of the CARS.gov program — and not so it is associated generally with the contents of the entire advertisement.
■ The user makes no alterations to the CARS logo, which includes the www.cars.gov internet address.
■ Each advertisement utilizing the CARS logo displays the following required disclaimer (which may appear as a pop-up during mouse-over on the Web): "CARS is a program of the U.S. Department of Transportation’s National Highway Traffic Safety Administration (www.cars.gov)"
■ Advertisements do not include quotes from the National Highway Traffic Safety Administration (NHTSA) Administrator or any other federal employee.
■ The ADP Digital Advertising Bundled Cash For Clunkers Campaign Programs for Dealers are compliant with NHTSA Guidelines and NHTSA required advertising pre-approvals, when applicable, are obtained from NHTSA by ADP Dealer Services on behalf of our client dealers.
More Cash For Clunkers Advertising Examples; click on the static thumbnail images below to open up a page with the actual animated Flash based advertisement, and you should point your mouse over the top of the ad when on the review page to see the animation come to life:
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