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C.A.R.S. Cash For Clunkers Dealer Advertising Packages from ADP Digital Marketing

ADP Digital Advertising is offering a turn key, prebuilt and optimized Cash For Clunkers Digital Marketing Program for franchised new car dealers who would like to drive more showroom and website traffic, phone calls and leads. Dealers are using these digital advertising packages to leverage public interest in what is being described by news reporters and car buyers as the "Cash For Clunkers" program, which is officially named the "Car Allowance Rebate System" (CARS), a government funded auto industry stimulus program.
What is the Car Allowance Rebate System?
President Obama signed into law a program the National Highway Traffic Safety Administration (NHTSA) is calling the Car Allowance Rebate System (CARS). This is a federal program that helps you purchase a new, more fuel efficient vehicle when you trade in a less fuel efficient vehicle.

Interested dealers should complete the online form at www.DigitalAdvertising.BZ. However, if you are a Ford, Lincoln or Mercury dealer, then use the form at www.FLMDigital.com to get special Ford sponsored campaign enhancements. All dealers are encouraged to call the ADP Digital Advertising team at 888-249-8180. The ADP Digital Advertising bundled Cash For Clunkers and Cash For Guzzlers campaigns have been specially built for NHTSA registered Dealers and are fully compliant with NHTSA Guidelines. NHTSA required advertising pre-approvals, when applicable, are obtained from NHTSA by ADP Dealer Services on behalf of our client dealers.

The promotional program ADP is offering includes three packages:

1. CFC Headquarters Digital Advertising Campaign Package - $10,000 a month
This package includes a Cash For Clunkers dealership video ready microsite with a Cash For Clunkers keyword enriched domain name, locally formatted SEO services, AdTracker toll-free number, lead form sourcing ID, $2500 a month in paid Search Engine Advertising and $5000 a month in Behavioral Targeted display advertising, $2500 a month in Website Placements of Display Advertising (includes Kelley Blue Book), animated Flash based advertising creatives, Double-Click hosting with Floodlight and Spotlight tracking and reporting of both Post-Click and Post-Impression Key Buying Activities (KBA), along with Omniture SiteCatalyst reporting and tracking application for a full suite of metrics. A 3 month ADP Digital Advertising agreement is used for this package.

2. CFC Participating Dealer Digital Advertising Campaign Package - $5295 a month
This package includes a CFC dealership video capable microsite with a Cash For Clunkers keyword enriched domain name, AdTracker toll-free number, lead form sourcing ID, $1500 a month in paid Search Engine Advertising, $2500 a month in Behavioral Targeted display advertising, $1000 a month in Kelley Blue Book website advertising, animated Flash based advertising creatives, Double-Click hosting with Floodlight and Spotlight tracking and reporting of both Post-Click and Post-Impression Key Buying Activities (KBA). A 3 month ADP Digital Advertising agreement is used.

3. CFC Dealer Microsite - $595 a month
Includes a CFC dealership video capable microsite with locally formatted SEO services, AdTracker toll-free number, lead form sourcing ID and Google Analytics installed for reporting and tracking. This package requires 12 month ADP Digital Advertising agreement for microsite only, with the option to change the microsite's theme after the CFC program expires to any of the 35 microsite designs at www.DealerMicrosites.com ..

Shown below are several static thumbnail examples of the ADP Digital Advertising Cash For Clunker Dealer Advertisements, you should click on each image to open a window with the animated Flash advertisements running in full glory on a dealer preview page, just as they do on the major web sites where we place them for the dealer:


NOTICE TO DEALERS:
CARS: Advertising Usage Guidelines - Use of the CARS Logo - NHTSA will permit the CARS logo to be used in advertisements (print, Web or television), provided:

■ The logo is displayed in immediate proximity to a description of the CARS.gov program — and not so it is associated generally with the contents of the entire advertisement.

■ The user makes no alterations to the CARS logo, which includes the www.cars.gov internet address.

■ Each advertisement utilizing the CARS logo displays the following required disclaimer (which may appear as a pop-up during mouse-over on the Web): "CARS is a program of the U.S. Department of Transportation’s National Highway Traffic Safety Administration (www.cars.gov)"

■ Advertisements do not include quotes from the National Highway Traffic Safety Administration (NHTSA) Administrator or any other federal employee.

■ The ADP Digital Advertising Bundled Cash For Clunkers Campaign Programs for Dealers are compliant with NHTSA Guidelines and NHTSA required advertising pre-approvals, when applicable, are obtained from NHTSA by ADP Dealer Services on behalf of our client dealers.

For more information, call ADP Digital Marketing Sales at: (888) 249-8180 or to get started ASAP, complete the online special offer form available by clicking the image below:


More Cash For Clunkers Advertising Examples; click on the static thumbnail images below to open up a page with the actual animated Flash based advertisement, and you should point your mouse over the top of the ad when on the review page to see the animation come to life:





































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Tags: ADP Digital Marketing, C.A.R.S., Cash For Clunkers, Dealer Advertising Packages

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Comment by Ralph Paglia on July 30, 2009 at 7:56pm
Matt,

You are as wrong as were when you said dealers should wait for the NHTSA to set the "rules"... I knew about this yesterday, which is why my late night post criticized dealers who waited until after July 27th to get started! I knew that enough cars had been sold and were waiting get punched in that as soon as the system was able to take the deals, the money would be gone in hours.

The smart dealers will be the ones that figure out how to promote "Cash For Clunkers is available at ABC Motors!". With all the screwing that dealers have gotten from GM and Chrysler this year, congress will be forced to put back the $3.5B they took out of the original CARS bill... Again, the smartest dealers will have their deals ready to be punched in the first day the money gets turned on again.

I feel sorry for the pathetic saps that said they wanted to wait to promote the program until after the NHTSA posted the official rules... Once again, Congress makes the rules, the bureaucrats at NHTSA only administer them!
Comment by Matt Watson on July 30, 2009 at 6:59pm
Won't need this anymore unless the add funding :-)

http://online.wsj.com/article/SB124898886526095011.html
Comment by Ralph Paglia on July 19, 2009 at 9:09pm
Helpful Q&As for Dealers
These answers are based on the provisions of the Consumer Assistance to Recycle and Save Act of 2009. Please call the CARS Hotline at (866)-CAR-7891 or TTY at (800)-424-9153
Comment by Ralph Paglia on July 19, 2009 at 9:08pm
How and when will NHTSA provide more details about the CARS program?

The rule implementing the CARS Act will provide specific detail regarding the process for registering dealers, the manner in which dealers will be reimbursed for eligible transactions, the requirements and procedures for disposing of trade-in vehicles, and the means for enforcing the program's requirements. NHTSA must issue those regulations on or before July 24, 2009, legislation.

In the final rule, NHTSA will seek to balance the need to provide prompt payment to dealers with the need to prevent fraud and preserve records for the purposes of enforcing program requirements. NHTSA is meeting with a variety of groups to ensure that a proper balance is struck. NHTSA will also need to set up and staff a new office to administer the CARS program.
Comment by Ralph Paglia on July 19, 2009 at 9:07pm
Can a dealer resell the traded-in vehicle?

The CARS Act requires that the trade-in vehicle be crushed or shredded so that it will not be resold for use in the United States or elsewhere as an automobile. The entity crushing or shredding the vehicles in this manner will be allowed to sell some parts of the vehicle prior to crushing or shredding it, but these parts cannot include the engine or the drive train.
Comment by Ralph Paglia on July 19, 2009 at 9:07pm
Can dealers charge a fee for selling or leasing a vehicle under the CARS program?

While dealers can charge normal types of fees, the CARS Act specifically prohibits you from charging a fee for selling or leasing a vehicle under the program.
Comment by Ralph Paglia on July 19, 2009 at 9:06pm
Are consumers allowed to receive or use more than one credit under the CARS program?

No, the CARS Act specifies that not more than one credit may be issued to a single person, not more than one credit may be issued for joint registered owners of a single eligible trade-in vehicle, and that only one credit under this program may be applied toward the purchase or lease of any single new vehicle.
Comment by Ralph Paglia on July 19, 2009 at 9:06pm
Can this credit be combined with other government incentives?

Yes. Consumers can combine this with other State and Federal incentives, such as the hybrid vehicle credit. For information on this credit, refer consumers to http://www.fueleconomy.gov/Feg/tax_hybrid.shtml
Comment by Ralph Paglia on July 19, 2009 at 9:05pm
May dealers use the credit in combination with manufacturer rebates or discounts?

The CARS Act requires dealers to use the credit under the CARS program in addition to any rebates or discounts advertised by the dealer or offered by the new vehicle's manufacturer. You may not use the credit to offset these rebates and discounts.
Comment by Ralph Paglia on July 19, 2009 at 9:04pm
What rules apply to new work trucks?

A work truck, which is called a category 3 truck under the CARS Act, is subject to special rules. Work trucks are not rated for fuel economy by the EPA. Thus, the eligibility of work trucks for the program does not depend on combined fuel economy. Instead, work trucks may only be traded in under the program if they were manufactured not later than model year 2001 and not earlier than 25 years before the date of the trade in. In addition, work trucks may only be traded in for the purchase of a category 2 truck or another category 3 truck that is of similar size or smaller than the traded-in vehicle. Finally, the Act provides only for a $3,500 credit for trading in a work truck.

The CARS Act limits the amount of funds that can be used to provide credits for purchases or leases of work trucks. Only 7.5 percent of the funds appropriated for the program may be used for credits for work trucks. Once that limit is reached, NHTSA will stop making payments for these transactions. NHTSA will keep the public informed as to the funds that remain available for these credits.

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