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CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?
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Are Dealers Being Set Up Again by one of the Dirtiest Players? Is it another trick?
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DISCLAIMER: It is only fair before you read this to say out front that I personally despise Edmunds.com. I consider them the 'lowest' and 'the dirtiest' of all of the vendors that ever took money from dealers while they used our own data against us to slander dealers and hurt us with the consumers and take your profits. These people, in my opinion, are the worst. I could be wrong. 
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CARCODE SMS - Is this another dirty Plot to steal your customers and lower your profits? .... Just like with CarGurus' free trial, Dealers tell me "Hey Jim , it's FREE, what harm could it do?" Are we such "Dumasses that Free Stuff will cause you to Sell Out your Dealership?"

In case you're NOT aware of it. "TEXT" marketing and communicating with consumers in general is on Fire. Texting is the next wave, already replacing email and other forms of communication.

SO, Edmunds is offering a FREE service (watch yourself) called Car Code. It is a seemingly 'innocent' and seemingly beneficial plug-in for a dealer's website that allows consumers to have a number to TEXT directly with the dealership. Edmunds points out (correctly) it is compliant with all federal regulations, with proper opt-in/opt-out and other legal safeguards. *************************************  

WHAT THEY'RE NOT TELLING YOU IS....
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It is a HUGE data drain on your customers. Are you giving Edmunds access to all of the dealership data on your sales.... prices, offers, transactions, even your customers' identities? I have heard from reliable sources that this is a HUGE Data theft if you bite and sign up for it. Am I wrong? I am told they are amassing huge amounts of information here. Does their agreement and THE PRIVACY RELEASE YOU SIGNED GIVE THEM THE RIGHT TO SELL YOUR CONSUMER INFORMATION TO OTHER DEALERS AND UNKNOWN THIRD AND FOURTH PARTIES? 

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THE OTHER SHOE DROPS
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THERE'S NO DOUBT that Cars, TrueCar, CarFax, and every other vendor is lining up to take over your service department business. Will this CAR CODE SMS of Edmunds give them more inside information on your service customers, your R.O.s, your prices and traffic? IT'S Free now but what happens when all of a sudden they turn on you? (as they have done in the past with Price Promise and other questionably anti-dealer programs) Just read Edmunds website, or Google-Up the Words "Car Salesman" and you'll see the dirty slander Edmunds promotes against us. Apparently, from the content on their website they continually maximize for Google placement to keep the public mad at us, Edmunds apparently hates us. Why are some fools so ready to trust them with your data they have used against us in the past repeatedly? All of this is Just My Opinion based on the Fact that I have an intelligence level higher than an Earthworm. AM I WRONG? Let's hear your opinions? JIM ‪#‎AlphaDawg‬ 

Views: 318

Tags: Alpha, Data, Dawg, Edmunds, Jim, Theft, Ziegler

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