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Car Toys Selects izmocars AOA as Digital Accessories Sales Solution and Web Catalog for Dealer Clients


Largest aftermarket accessory supplier partners with AddOnAuto Digital Dealer Supplier Network to help dealers market and sell Car Toys accessories; AOA proven to generate an average of $500 per copy for dealerships


San Francisco, CA – November 12, 2012 – Car Toys, the largest independent consumer electronics specialty retailer in the U.S., has selected izmocars’( innovative accessories sales solution, AddOnAuto (AOA) Digital Dealer Supplier Network, as its digital accessories sales system for their dealer clients. izmocars and Car Toys ( are also teaming up to promote a joint web catalog program using the AOA platform which will offer dealer, OEM, and Car Toys products on one digital catalog. AOA generates, on average, $500 per copy for dealerships using the system.


“We are excited to be working with Car Toys to help bring a larger slice of the $40 billion accessories marketplace to their dealer customers, and to help drive greater efficiencies and revenues for Car Toys,” said izmocars Vice President Sidney Haider. “As a leader in its industry, Car Toys is uniquely positioned to not only help dealers take advantage of the streamlining and process alignment that AOA’s supplier network generates but also, importantly, to facilitate, enhance and fulfill the accessories sales process for consumers. Now, consumers can choose from Car Toys’ broad selection of products and richly visualize them on their vehicles in that ‘sweet spot’ purchase moment when they are buying their vehicle.”


As part of the partnership, Car Toys (with locations in Washington, Oregon, Colorado, Dallas/Fort Worth and Houston and online at will offer their dealer customers AOA’s configurator – an online tool that enables car buyers to ‘virtually’ add accessories to customize their specific vehicle from a catalog of thousands of parts and accessories options – and then turn that rich virtual experience into a reality. The AOA Digital Dealer Supplier Network will include a catalog of Car Toys products, with up-to-date pricing information, as well as providing car buyers with a comprehensive catalog of dealer and OEM accessories product and pricing information. This gives dealers a turnkey system to market and sell a vast database of accessories, easy access to product information from Car Toys, and the ability to offer accurate updated accessories content information to their customers.


In addition, because AOA is able to bring Car Toys and their dealer customers together on one digital platform, coordination of real-time parts updating, pricing, ordering and installation is greatly streamlined.  


 “As car sales continue to ramp up, having a stronger, more integrated presence for our products through the dealership vehicle sales process is critical to us, and providing that through an easy-to-use system that benefits our dealer clients from promotion to sale to fulfillment is a win/win,” said Sarah Ostby, Director of Commercial Business for Car Toys, Inc. “AOA’s digital dealer supplier network will enable our dealer clients to promote the right product, at the right time and in the right place in the purchase cycle, while allowing us to further our mission of providing the best quality products and programs in the industry, with the goal of making our clients’ jobs easier by helping them maximize productivity and profit. Plus, its web catalog will end the multiple headaches of inconsistent and labor intensive updating. And all with greater efficiencies and revenues across the board.”


AOA’s digital dealer supplier network is a first of its kind solution with a mission to bring the nation’s 17,000 franchise dealers and over 5,000 suppliers of accessories together all on one platform. The network has already resulted in dramatic increases in accessories sales and revenue for suppliers and auto dealerships across the country. One automotive restyling and accessories supplier reported a nearly 400% increase in dealership orders in just two months on the network1. Furthermore, a study conducted with a Toyota dealership demonstrated the efficiency and advantage of the network, which helped the dealership take accessories sales from $30K a month to over $130K a month(1).  And, according to a recent AOA Auto Accessories Trend Report(2), dealerships using AOA closed over 50% of the customers who were presented with accessories, reaping an average gross profit of 49.3%.


AddOnAuto is currently the accessories sales solution ranked #1 by dealers at, and has produced significant results for hundreds of dealers across the country over the past 3 years.

(1) izmocars AOA Supplier Digital Network Case Study:

(2) AOA Auto Accessories 2012 Mid-Year Trend Report:


About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.

izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country.

izmocars is based in San Francisco, with offices in Long Beach, CA and Brussels in Europe.



About Car Toys Commercial Services
Car Toys Commercial Sales is a division of Car Toys, Inc - the largest independent consumer electronics specialty retailer in the United States. Through some (50) stores around the country and online at, we offer a full line of name brand car audio and video products, portable and in-dash navigation, state-of-the-art vehicle safety and security products, mobile satellite radio and TV, and a wide assortment of cutting-edge wireless phones and services from AT&T, Verizon Wireless, T-Mobile and Boost Mobile.

CONTACT: mWEBB Communications for izmocars, Melanie Webber, +1-424-603-4340,, or Angela Jacobson, +1-714-454-8776,


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