Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Ready to find out more about the latest tech trends in the automotive field? This article is going to complexly describe most of the current year’s car tech innovations. There are just a few people who opt for buying a car that’s not packed up with all the features they consider relevant such as air conditioning, airbags etc. Considering how advanced technology is today, these things became basic features that a car cannot function without, or – at least – won’t be bought by people who seek performance. This is the reason why innovations are becoming more and more diversified.

The difference between a luxury care and a mid-range one is entirely represented by safety features, comfort features and the materials involved in realizing the vehicle. Of course, money is an important factor that needs to be taken in consideration. Not everyone can afford a car that has an artificial intelligence assistant or that instantly connects to all the devices that you own. Knowing a little bit about each trend and deciding for yourself how useful it is for your driving experience are the two things that can contribute to buying or not buying the cars of the future. Traditional or modern, you’ll learn about the latest car tech trends right now. Keep reading so that you can decide at the end of the article.


Is safety more important than comfort?

Yes. Many people are wondering whether it is more reliable to buy a car that’s safer or more comfortable. It is a question that some will find quite naïve because a certain percent of the drivers out there consider safety much important while the other part of the percentage consider comfort a must, sustaining the fact that they drive safe enough in order not to need the latest safety tech innovations. From a very objective point of view, safety is definitely much more important than comfort and if you think it through you will realize that once in a car crash, you will no longer care about how comfortable your heated seats were. Even though you might think that such an unfortunate event will never happen to you, you cannot possibly know what is going to happen in the future.

Plus, you probably don’t know what the latest innovation trends regarding safety are. Advanced safety systems are absolutely required for more powerful cars, which are the focal point of today’s technological advance in automotive. The more powerful the car, the higher chances of losing its control. This is the reason why innovators are investing so much in developing high-security systems for cars. The specialists at Traffic Angel are listing all the necessary features recommended for someone who wants to drive entirely safe on the roads. The latest trends in this direction are:


These acronyms come from automatic emergency braking, forward collision warning and blind spot warning. You might have seen such features on previous cars. These features are tremendously improving the driving experience by making it much easier to avoid collisions in traffic. They contain both visual and audible aid to help you control your car better and once you get used with them, you’ll find it difficult to go back to a car that doesn’t have these options.

  • Rear cross traffic warning, LDW and LKA

Rear cross traffic warning is about visual and audible warnings regarding what’s happening in spots behind you that you don’t see well. Changing lanes without making sure that the road is clear is a mistake that many drivers make. Features like lane departure warning and lane keeping assist can help you safely switch between lanes and correct your steering wheel into the right direction.

Is artificial intelligence safe?

Artificial intelligence-powered cars are very popular lately. Yet there are many, many contradictions related to this topic because some people consider that artificial intelligence is not as safe as specialists believe. The automotive industry considers artificial intelligence very safe and it is part of a huge chance for the future car mass production. Everyone would like to know that their autonomous car will drive them to the destination without any issues. Why do specialists consider artificial intelligence so safe? It is because most car crashes are caused by people who are driving carelessly or in a dangerous, aggressive manner. Innovative vehicle safety technology such as artificial intelligence or brain-to-vehicle systems are the future of smart cars. Of course, there will always be negative sides to any kind of new technology, but people need to take advantage of the positive ones and work towards finding solutions to any issue that may appear along the way.

Vehicle connectivity

Connectivity is one thing that most people look for nowadays. Why? Having all of your devices interconnected means you’ll have a better view of the information and more efficiency in handling it. Controlling your car with your smartphone is no longer a thing you cannot do. Most cars are now keyless, and they can be connected to a smartphone via Bluetooth or smart assistants. Making calls directly from your car, streaming music, integrating GPS and many more other functions are now must-haves. Vehicle connectivity is a topic widely discussed in the automotive industry and it actually became quite achievable and popular. Many mid-range priced cars offer some features that allow drivers to communicate between their devices and their car. It is a big step forward and there will surely be other things to develop in the future – it is all a matter of time.

Final thoughts

Everything being said, the automotive industry is full of possibilities. Since technology is developing at such a fast pace, we are going to face a lot of changes in the near future. The only thing that’s left is to accept and assess all the things that will soon impress the world. What people consider ordinary today was a brand-new discovery in the past. The same goes with the future.

Views: 69

Tags: Car, tech


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

1. Sorry, your CRM technology is outdated!

Posted by Matt Watson on June 21, 2009

2. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service