Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Houston, Texas, May 7, 2012 -- Many auto dealers grossly underuse their CRM and in some cases have no idea of its full capabilities. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced a new system of holding their Client Relationship Specialists accountable to new benchmark reports that ensure all auto dealer clients reap maximum benefits from the CRM. The Client Relationship Specialists are compensated based upon how well auto dealerships under their care use the CRM, improve their processes, capture more sales and increase profitability.
The benchmark reports monitor key statistics and processes that ensure that the dealership sales team is making optimum use of the CRM; logging showroom customers, promptly following up with customers and leads, setting appointments and closing a good percentage. The new system takes a crawl, walk, run, fly approach. The dealership starts at a basic level, then when all benchmark areas turn green, the dealership graduates to the next level and the Client Relationship Specialist receives a pay increase. To help guarantee top performance, if the dealership should fall back into a previous lower level, the pay likewise decreases until the dealership is again raised to the next level.
“Some auto dealer vendors and CRMs have been criticized in the past for selling and installing the system and then walking away and never contacting the dealer again. This results in a system that is not used to its full potential, if at all,” said Patrick Kelly President and COO of CAR Research XRM. “There’s a reason CAR-Research maintains a 98% recommendation from its dealers. Our new benchmark reports ensure that our field staff is out there in their stores regularly; not just making an appearance and shaking hands, but actually going over the reports and looking at the system to see areas of strength and areas that can be improved. We work hard to ensure that our dealerships are not missing any opportunity to follow up, make a sale and improve profitability.”
CAR-Research XRM has developed a proven singular solution that helps an auto dealership run more effectively and proficiently. It is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle.
The XRM platform offers over 50 CRM and Marketing Applications, including Internet Lead Mgr, Showroom Control, Desking with DMS push, Websites, Call Center, Integrated Telephony, Mobile XRM, Inventory Control Manager, Service Drive Control Manager©, and Social CRM. The XRM integration model allows dealers to eliminate redundant vendors and save money on their customer relationship efforts by bundling custom solutions for their store.
“It’s been a pleasant surprise to have found a vendor that I can count on to deliver on the ‘promise’ of their products,” said Brian Cole, e-Commerce Director with the Napleton Auto Group. “So many other vendors in the past have been great at making presentations to us, but fell far short in ‘delivering the goods’. CAR-Research really has been a great combination of ‘product and people’ and I look forward to many more years of partnering with them.”
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CAR-Research XRM provides auto dealerships with a comprehensive single-source CRM solution and has been helping dealerships grow their business and increase profits since 1994. Its founders worked in the retail automotive industry for years before forming CAR-Research XRM.
Using this experience and industry knowledge, the company built its dealership solution one piece at a time, resulting in the industry’s most advanced single-source dealer solution, one that exceeds traditional CRM's. For more information visit www.CAR-Research.com or call 800-376-5918