CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

CAR-Research XRM President, COO to Address 3^rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

Houston, Texas, April 30, 2012, CAR-Research XRM,  a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced that President and COO, Patrick Kelly,  will be a featured speaker at the 3^rd Annual Automotive Boot Camp, to be held in Las Vegas, NV, at the Monte Carlo hotel, May 15-17th, 2012.

Kelly’s speech, titled “Lombardi, Landry, and Wooden…Great Coaches, Great Managers”, will offer attendees clues to how these great coaches would manage a dealership team in today’s economic environment, including many new tips on how to increase sales with 60 percent closing percentages instead of the average 18 percent that many dealerships accept.

Kelly will give a hands-on presentation that will detail the steps necessary to pattern any dealership management team after the greatest coaches that ever lived, and why these tools will transform that team into a championship level competitor. The presentation will teach dealers how to:

1. Identify and implement the basic processes that were used by the greatest coaches of all time, which must be put into place before any sales organization will be able to transform from mediocrity to greatness. How not to settle for ‘best of the worst’ or ‘worst of the best’ and truly put any team on the path to greatness.
2. How to create a culture of process and accountability in a dealership, and get buy in from  staff to ‘want’ to create this culture, because they cannot imagine going back to doing business the way they used to.
3. How to create 60 percent closing percentages instead of the average 18 percent that many dealerships accept.
4. How to teach any sales person to become their own marketing director, and why business development from within is so vital in the success formula in today’s automotive environment.

Kelly will also jointly present a session with Ralph Paglia titled:

“How to Best Train Your Staff and How to Know When You Have It Right”.

Patrick Kelly is a 32 year veteran in the auto business. He started his career selling cars in Texas in 1979. He worked his way up to director of finance for Sterling McCall Toyota, the second largest Toyota dealership in the US at the time. Kelly was hired as a district manager for Gulf States Toyota 

 Financial Services (GSFS) and from there moved on to become a general manager for various dealer groups for 14 years. Kelly is currently President and COO of CAR-Research, and devotes a great deal of time as a motivational speaker throughout the US and Canada to automobile dealers and groups.

CAR-Research XRM Booth - # 207 - at the 3^rd Annual Automotive Boot Camp
Visit the CAR-Research booth - # 207- to meet Patrick and learn more about  MobileXRM and CAR-Research services, which are aimed at helping auto dealerships grow their business and increase profits. 

CAR-Research XRM integrates all of the tools a dealership needs to plan, schedule and control the presales and post sales activities in an organization. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes and accountability monitoring at every stage of the customer life cycle.

The XRM platform offers over 50 CRM and Marketing Applications, including Internet Lead Mgr, Showroom Control, Desking with DMS push, Websites, Call Center, Integrated Telephony, Mobile XRM, Inventory Control Manager, Service Drive Control Manager©, and Social CRM. The XRM integration model allows dealers to eliminate redundant vendors and save money on their customer relationship efforts by bundling custom solutions for their store.

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About CAR-Research XRM:

CAR-Research XRM provides auto dealerships with a comprehensive single-source CRM solution and has been helping dealerships grow their business and increase profits since 1994. Its founders worked in the retail automotive industry for years before forming CAR-Research XRM.

Using this experience and industry knowledge, the company built its dealership solution one piece at a time, resulting in the industry’s most advanced single-source dealer solution, one that exceeds traditional CRM's. For more information visit www.CAR-Research.com or call 800-376-5918.