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CAR-Research XRM Appoints Patrick Kelly as President & COO


Houston, Texas, October 18, 2011CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the appointment of Patrick Kelly, formerly Senior Vice President, to the position of President and COO. In this position, Kelly will be responsible for the day to day running of the company.

Kelly has been with CAR-Research XRM for more than a decade and has been instrumental in the company’s steady growth; CAR-Research has grown into one of the leading CRMs in the market and now services hundreds of auto dealerships throughout the U.S. 

“It’s exciting to be part of such a vibrant and growing company. CAR-Research XRM is the culmination of more than 16 years of research, development and marketing efforts into a single source CRM solution that is producing superior results at auto dealerships,” said Kelly. “We are currently experiencing explosive growth and the future is very bright.  Our growth is based on the results our dealers are seeing. It’s not uncommon for dealers using our system to more than double their sales numbers.  In fact, one dealership went from selling 70 units per month to selling over 400, all by ensuring processes are being used through the proper use of our CRM,” Kelly added.


Kelly is a 32 year veteran in the auto business, excelling at positions in automotive retail, wholesale, and vendor/software companies. He started his career selling cars at a Chevrolet dealership in south Texas in 1979, but due to his high level of energy and sales productivity, he eventually caught the eye of an executive at Gulf States Financial Services (GSFS) where he hired on as a District Manager. Through that experience, he was hired by Sterling McCall Toyota (second largest Toyota dealership in the US at the time, selling over 1000 cars per month), where he served as Director of Finance.  


From there, Kelly moved through a number of sales management positions on his way to becoming a General Manager for 14 years at various US dealerships (Keyes Lexus in Los Angeles and BMW and Mercedes dealerships in Houston, Texas).


According to Kelly, this wealth of experience over many years as a “genuine car guy” has helped to develop his unique style of “motivational management and leadership” which has been the driving force in building CAR-Research into the dynamic company that it has become. Kelly also currently devotes a great deal of time as a motivational speaker to automobile dealers and large dealer groups throughout the US and Canada, where his message is delivered in his own “tell it like it is-shoot from the hip” style of speaking.


CAR-Research has developed a proven singular solution that helps an auto dealership run more effectively and proficiently. It is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle. For more information contact Kurt Kubicki at 888-583-0956 begin_of_the_skype_highlighting email or visit

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 About CAR-Research XRM:

CAR-Research XRM has leveraged its thorough knowledge of the automotive industry to develop a proven singular solution that helps run any dealership more effectively and proficiently. CAR-Interactive is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost a dealership’s gross profit.  A dealership can consolidate all departments in the dealership into a manageable solution that delivers value through proven processes at every stage of the customer life cycle. CAR-Research also includes robust features such as  Internet Lead Manager (ILM), Showroom Control Manager, Business Development Center (BDC), Auto-TradeDatabase Solution, and Reporting modules to help  enhance the customer experience while increasing revenue-generating opportunities and  improving staff accountability and production. Additional information is available at

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Tags: Back, CAR-Research, CRM, Customer, Kelly, Management, Patrick, Relationship, be, car, More…customer, follow, retention, sales, up


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