ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
I read a great article from SEOMoz that contained an interview with Rob Toledo’s mom centered around what Rob does for a living. He asked her a series of questions about search engines and how they work and the answers are really interesting. The key to this conversation?
The bottom line? Write your content for your customer, not your industry. SEOs speak in gobbledegook, so do car dealers, banks, insurance agents, and other niche specialists. Your customers don’t know the lingo….so don’t speak it on your website.
The takeaways at the bottom of the article are great tips – check them out. Here are a few of our own ideas:
Source: How Non-SEOs Think They Do