Automotive Digital Marketing

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The largest Wiki website for the automotive industry is located at and its amazing to see what innovative dealers are doing to leverage this platform.

In this post there is also a special section for Fiat Dealers, so read on.  You'll be pleased with the tips on marketing your new Fiat franchise online and first offered to ADM members.


First, CarDealerWiki is free to create, update, and add pages about your dealership. You can create pages for sales, service, parts, new cars, used cars, and the possibilities are endless.  Let's dig in a little more to find out how car dealers can leverage this platform.

What's A Wiki?

If you have never used a "wiki" site like WikiPedia, let me help you understand how it works.  Basically, a Wiki site is a basic website publishing tool.  Anyone can edit or edit a page on a wiki website.  Changes are reviewed by editors to keep the content changes appropriate. 

The editing tools and syntax are a little odd at first, but when you get the hang of it, you can create simple well indexed content pages.  These pages can be part of your organic search engine optimization strategy.

With all this power, and SEO value that provides, it's odd that so few dealers have leveraged the website. Content publishing must be a part of a comprehensive automotive advertising strategy. Free platforms like, press release websites, blogs, bookmarking sites, and social media tools can all be part of a low cost, high ROI strategy.


This is not a new topic on ADM, but using this website tool for SEO, is a continuation of members of the ADM community sharing new ideas to gain a competitive edge.

Capital Ford Dealer

Capital Ford CarDealerWiki Profile

There are many examples of dealers who have leveraged CarDealerWiki to increase the "paths" by which consumers can find their dealership. One of the best examples of Capital Ford Lincoln in Regina Canada. They have created a number of great pages to market their dealership and best off all their investment in content publishing is paying off.

You can visit their main Wiki page at:

Their main dealership wiki page, demonstrates the power of the customizes automotive Wiki platform. Their main Wiki page contains:


  • YouTube customer testimonial videos
  • Their blog feed
  • Customer reviews
  • Live Car Inventory


One of the biggest advantages of is that is can accept RSS feeds. That means you can feed in live reviews from and

Members of the Automotive Advertising Network (AAN) can use this feature to create perpetual links to their dealership Vehicle Detail Pages because each night the cars that are displayed are updated by what is in stock.


This live inventory feature creates free "mini-sites" that help increase the visibility of the cars you have for sale. Basically, members can create their own automotive classified pages, without limit.

Capital Ford Lincoln's ability to make pages for each model year that they sell is also paying off. As you can see from the screen capture below, a year, make and model search for the city clearly shows the power of CarDealerWiki for Automotive SEO.

2011 Ford Explorer Regina

Anytime you use a free platform for content publishing, you need to check if the links that are being created are being respected by the search engines. That is because some platforms place "no follow" tags on all outbound links. offers strong Automotive SEO value and "follow" links.

Yahoo provides a link checking tool, and you can see that some of the pages that the dealership created are showing as trusted link sources to their main website.

CarDealerWIki Links

Tips For New Fiat Dealers

The Fiat 500 will be going on sale in a few weeks and Fiat Dealers across the USA are getting their stores ready.  There has been a delay in getting their websites online which means that for many dealers, their websites ARE NOT indexed in Google. (see below)


The Good News is that there was NO delay to get ALL Fiat stores listed in  There are already Google Page one listings for most Fiat dealers that they can leverage.

For most Fiat Dealers in the USA, the page created on ranks at the top of Page One in Google.  This means that Fiat dealers can create an account on CarDealerWiki, and update the page with their dealership information.

They can add links to their sales, service, and parts pages as well as customize the page with photos, videos, and photos of the Fiat 500 in their showroom.  Best of all, this advertising is Free and the SEO benefit is powerful.  It will help them with search rankings until their main site is up and indexed.


ADM Member Bonus For Fiat Dealers


Once Fiat dealers update their page, they can send an email to and send their dealership contact information so that their dealerships can also be added to, which ranks on Google Page One for a search on "Fiat Dealer" or "Fiat Dealer USA".

Getting Started With CarDealerWiki

CarDealerWiki is free but accounts must be approved first. Accounts must come from a dealership email address or from a company that serves the automotive industry. All vendors that serve the auto industry should create a profile page for their business on Now that you know about a great content publishing and Automotive SEO tool, what is stopping you? Create an account today for free automotive advertising resources.

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Tags: ,, Capital, Dealer, Dealer", Fiat 500 USA, Ford, Lincoln, Regina, cardealerwiki, , fiat dealers


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

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Comment by Brian Pasch on February 18, 2011 at 7:16am
Fiat Dealers can easily find their Wiki page to edit on this link:

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