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Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook.
How CCPA affects an auto dealer:
A majority of the time, leads being submitted to original equipment manufacturers (OEMs) are sent to auto dealers and entered into their customer relationship management (CRM) systems. Due to the high number of touchpoints with that one set of data, aspects of CCPA regulation - like data deletion requests - might get confusing.
In this example, who is required to delete the data? The OEM, dealer, or both?
Data-as-a-service Jornaya is preparing its current and future customers from confusion and concerns like the above with the introduction of their 1st Party Privacy Guardian (Privacy Guardian) - an update to their popular TCPA Guardian solution - which will provide additional data compliance for hundreds of marketers just as the California Consumer Protection Act (CCPA) comes into effect.
As state and federal privacy regulations continue to expand, Privacy Guardian will automatically incorporate additional guardrails to ensure regulatory compliance, eliminating the need for marketers to adopt more technologies or add-ons.
If you're interested in hearing more, I can connect you with Jornaya's VP of Automotive, Brian Epro. If you'd prefer, I'd also be open to the possibility of a contributed article.
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