Automotive Digital Marketing

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Car Dealer Cash For Clunkers Marketing, Advertising and Sales Opportunity

Cash for Clunkers Legislation has cleared both houses of congress and my inside sources at the white house tell me that the bill's signing is imminent... Many of us watching this situation develop believe that the dealers who get out in front of this will emerge with a major advantage over their competition. If your dealership is the first in your marketplace to become associated with Cash For Clunkers, then you will become the first place that car buyers turn to when they want to find more information about the Cash For Clunkers Bill.

What To Do Today: Build Your Advertising Campaign
An example of what one dealer has done with his Cobalt/GM website is at Thorobred Chevrolet is a participating Cash for Clunkers dealership at, and has already begun promoting the program with Search, Display and Click-To-Play Video Advertising Campaigns managed by ADP Digital Advertising.

Prepare a Campaign Landing Page or Microsite:
The Cash For Clunker program has been and will continue to draw a ton of attention within the press and national media news channels. Already, we have seen professional efforts to secure Google and other search engine organic rankings around Cash For Clunker and Drive America keywords and phrases. Trying to get organic ranking for a dealership sponsored site that is above all the previously written and breaking news articles about the Cash for Clunkers program may be an exercise in futility. Brian Pasch and I have become professional friends over the last year through our connection from the ADM Professional Community. He has created as both a consumer information site and a lead generation provider as his means of monetizing the site. For dealers who choose to use ADP Digital Advertising for their online marketing budgets and ad campaigns, we will register your dealership with Brian Pasch as a participating Cash For Clunkers dealer. The only requirement is that you let us place the official Cash For Clunkers logo on your website and link it to the information site. This provides Brian with the backlinks that will help drive Brian's organic ranking objectives. You can also purchase Cash For Clunkers leads from Brian Pasch, which is a great way to supplement the Cash For Clunkers leads that you self-generate using the ADP Digital Advertising Search and Display Advertising campaigns that have been prebuilt and optimized to take advantage of interest in Cash For Clunkers.

If you want to stay on top of the daily developments regarding Cash For Clunkers, you can follow our updates on Twitter, which includes Brian Pasch's updates as well as Cash For Clunker related posts on ADM and CNN... go to

Several Points of Guidance Provided by Brian Pasch: generated CFC lead territories are exclusive and based on a first come - first serve basis, so be sure to contact Carrie Valentine at for enrollment. You can also call her during Eastern Time Zone business hours at: (732) 450-8200.

Why Would You Wait Any Longer?
Most dealers I have spoken with have described their current approach as "waiting to see what the government does...". However, there is an opportunity to sell more cars today by speaking with customers who are interested in the Cash For Clunkers program that the smartest dealers would not have otherwise had the opportunity to see. It makes a lot of sense to market and promote your dealership TODAY while interest in Cash for Clunkers is on the upswing, and use the promotion to drive showroom traffic seeking information about how it will work.

Limited Government Funding Means First Dealers On Board Will Take All the Money
The Cash For Clunkers Bill has been reduced from $4.5 Billion to $1Billion... The Cash For Clunkers Bill that cleared the house today (Tuesday June 16) will create a program expiration of September 30, 2009. This will create a narrow window of opportunity, and at up to $4,500 the program will run out of funding after about 225,000 new vehicles are sold.

In order to be successful, dealers will need to get out in front of this Cash For Clunkers wave, and not wait until the wave passes them to try and surf it into stronger new car sales. Most experts, including Brian Pasch will tell you that a dealer needs to be aggressive and fast to benefit from Cash For Clunkers. Dealers do NOT need a fancy website, as you can see Thorobred Chevrolet simply modified their Trade-In Evaluation page to serve as a landing page for their Search and Display Advertising campaigns. Also, for dealers who allocate a $10,000 or higher advertising media budget, ADP Digital Advertising will provide a free Cash For Clunkers landing page with an AdTracker phone number and a CFC pre-qualification form on the site. This is a very short term, high-dollar opportunity to sell a lot of extra units for the dealers that start NOW with their online marketing and promotional strategy focused on cash For Clunkers. If you want to leverage ADP Digital Advertising, you do not have to be an ADP DMS dealer, nor do you have to use one of our web sites... Just go to and select the get more information button in the upper right corner of the page, complete the online form and we'll get started for your dealership.


About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisers, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds and content syndication services available within the ADM community.

Did you know there are now over 2,500 members on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?

Did you know that there are over 5,000 photos listed on Automotive Digital Marketing Professional Community?
And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 5,000 photos uploaded and made available for use by all ADM members.

Did you know that there are more than 1,000 videos on Automotive Digital Marketing Professional Community?
Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?

Did you know that there are over 1,000 blog posts on Automotive Digital Marketing Professional Community?
When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 1,000 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.

Did you know that there are over 800 forum topics on Automotive Digital Marketing Professional Community?
Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?

There have been over 800 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.

Did you know that there are more than 35 professional groups on Automotive Digital Marketing Professional Community?
Have you joined any groups so that you can send messages to all other group members?

Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community?
Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.

Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to?
Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to:

> The ADM Professional Community is all about car companies and their dealers using the web to drive more business opportunities through increased showroom traffic, more unique visitors to Tier 1, Tier 2 and Tier 3 websites, rising volumes of incoming phone calls, and more Internet sales leads from qualified buyers that positively impact total sales volumes.

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Tags: Advertising, Car Dealer, Cash For Clunkers, Sales Opportunity, automotive marketing


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