Cash for Clunkers Legislation has cleared both houses of congress and my inside sources at the white house tell me that the bill's signing is imminent... Many of us watching this situation develop believe that the dealers who get out in front of this will emerge with a major advantage over their competition. If your dealership is the first in your marketplace to become associated with Cash For Clunkers, then you will become the first place that car buyers turn to when they want to find more information about the Cash For Clunkers Bill.
What To Do Today: Build Your Advertising Campaign
An example of what one dealer has done with his Cobalt/GM website is at www.cashforclunkernow.com. Thorobred Chevrolet is a participating Cash for Clunkers dealership at www.CashForClunkersFacts.com, and has already begun promoting the program with Search, Display and Click-To-Play Video Advertising Campaigns managed by ADP Digital Advertising.
Prepare a Campaign Landing Page or Microsite:
The Cash For Clunker program has been and will continue to draw a ton of attention within the press and national media news channels. Already, we have seen professional efforts to secure Google and other search engine organic rankings around Cash For Clunker and Drive America keywords and phrases. Trying to get organic ranking for a dealership sponsored site that is above all the previously written and breaking news articles about the Cash for Clunkers program may be an exercise in futility. Brian Pasch and I have become professional friends over the last year through our connection from the ADM Professional Community. He has created http://www.cashforclunkersfacts.com as both a consumer information site and a lead generation provider as his means of monetizing the site. For dealers who choose to use ADP Digital Advertising for their online marketing budgets and ad campaigns, we will register your dealership with Brian Pasch as a participating Cash For Clunkers dealer. The only requirement is that you let us place the official Cash For Clunkers logo on your website and link it to the information site. This provides Brian with the backlinks that will help drive Brian's organic ranking objectives. You can also purchase Cash For Clunkers leads from Brian Pasch, which is a great way to supplement the Cash For Clunkers leads that you self-generate using the ADP Digital Advertising Search and Display Advertising campaigns that have been prebuilt and optimized to take advantage of interest in Cash For Clunkers.
If you want to stay on top of the daily developments regarding Cash For Clunkers, you can follow our updates on Twitter, which includes Brian Pasch's updates as well as Cash For Clunker related posts on ADM and CNN... go to http://twitter.com/cashforclunker
Several Points of Guidance Provided by Brian Pasch: www.CashForClunkersFacts.com generated CFC lead territories are exclusive and based on a first come - first serve basis, so be sure to contact Carrie Valentine at firstname.lastname@example.org for enrollment. You can also call her during Eastern Time Zone business hours at: (732) 450-8200.
Why Would You Wait Any Longer?
Most dealers I have spoken with have described their current approach as "waiting to see what the government does...". However, there is an opportunity to sell more cars today by speaking with customers who are interested in the Cash For Clunkers program that the smartest dealers would not have otherwise had the opportunity to see. It makes a lot of sense to market and promote your dealership TODAY while interest in Cash for Clunkers is on the upswing, and use the promotion to drive showroom traffic seeking information about how it will work.
Limited Government Funding Means First Dealers On Board Will Take All the Money
The Cash For Clunkers Bill has been reduced from $4.5 Billion to $1Billion... The Cash For Clunkers Bill that cleared the house today (Tuesday June 16) will create a program expiration of September 30, 2009. This will create a narrow window of opportunity, and at up to $4,500 the program will run out of funding after about 225,000 new vehicles are sold.
In order to be successful, dealers will need to get out in front of this Cash For Clunkers wave, and not wait until the wave passes them to try and surf it into stronger new car sales. Most experts, including Brian Pasch will tell you that a dealer needs to be aggressive and fast to benefit from Cash For Clunkers. Dealers do NOT need a fancy website, as you can see Thorobred Chevrolet simply modified their Trade-In Evaluation page to serve as a landing page for their Search and Display Advertising campaigns. Also, for dealers who allocate a $10,000 or higher advertising media budget, ADP Digital Advertising will provide a free Cash For Clunkers landing page with an AdTracker phone number and a CFC pre-qualification form on the site. This is a very short term, high-dollar opportunity to sell a lot of extra units for the dealers that start NOW with their online marketing and promotional strategy focused on cash For Clunkers. If you want to leverage ADP Digital Advertising, you do not have to be an ADP DMS dealer, nor do you have to use one of our web sites... Just go to www.ADPdigitaladvertising.com and select the get more information button in the upper right corner of the page, complete the online form and we'll get started for your dealership.
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