Automotive Digital Marketing

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Car Buyers Use Mobile to Research Vehicle Purchases

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Tags: Buyers, Car, Mobile, Purchases, Research, Vehicle

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Comment by Tarry Shebesta on July 7, 2012 at 9:20pm

Almost 30% of the leads dealers receive from our DriveItNow service comes from mobile. DriveItNow Mobile increases normal DriveItNow lead volume by almost 40%.

Conversion rates for these mobile leads are in line with the higher than industry average closing rates we see overall with the DriveItNow service.

Comment by Michael Del Priore on June 26, 2012 at 12:24pm

Great Post. More people have smart phones or Tablets than in previous years. It is only going to increase. It is an absolute must that a dealer has a strong mobile presence.

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