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Car Buyers Jumping Into Market, Demand Will Be Greater Than Broader Economic Indicators

Dataium ASI Index: Car Buyers Jumping Into Market, Demand Will Be Greater Than Broader Economic Indicators.


The Dataium Automotive Shopper Intensity Index (ASI) is a leading indicator of Automotive Retail Sales. We show that Automotive Retail Sales closely mirror the fluctuations of the ASI. This index serves as an early predictor of the next 30 – 45 days of automotive retail sales.


The September ASI moved higher by nearly 8 percent, spelling good news for manufacturers.  Sales increased yet again as we predicted in July and Augusts’ ASI increases.  

 

2011 is on track to post about a 10 percent increase in sales over 2010.  While lead and visitor counts were both down over the past month, conversion rates (leads per unique visitor), a key metric for determining future sales, were up nearly 10% from August with Chrysler and Infiniti posting the highest gains.  Dataium looks for solid gains in auto sales over the next few months as manufacturers continue with model year end clearance events and end of year buying by consumers.

September 2011 Dataium ASI™ Report

“It is encouraging to see the Automotive Sales Index (ASI) up again this month with a stronger trend line,” stated Eric Brown, CEO of Dataium. He added, “We anticipate continued sales growth despite some weakening components of the ASI index. Also within the index, the increases in search volume indicate positive lead volume moving forward.”


In terms of lead volume, luxury brands, Infiniti and Land Rover, led all makes, increasing 34% and 29% respectively over the previous month. Jeep posted the highest gains (10%) of the domestic brands (GM, Ford and Chrysler), with Chrysler following close behind, gaining 9%. Still recovering from post-quake inventory shortages, two of the Japanese brands, Toyota and Honda were down 33% and 17% respectively.


The highest auto shopper lead conversion rate of the domestic brands went to the Ford F-150 truck, up 18% from the previous month. In comparison, imports from Korea and Japan blew away the competition with the Hyundai Genesis posting 54% gains, and the Nissan Versa up 46%.


Through proprietary data collection and analytics, Dataium aggregates and measures billions of auto shopper behavioral events from over 30 million active auto shoppers across a network of diverse automotive websites. Dataium not only provides data and research on auto shopper/buyer behavior nationally, but by specific makes, models, vehicle segments, and markets, as well.

 

The national report is available for download at dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time updates to measure in-market lead behavior, advertising effectiveness, digital marketing performance, and website design proficiency.


To request complete access to Dataium’s ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium atwww.dataium.com/contact, or call 877-896-DATA (3282).

 

About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence™ platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 30 million active auto shoppers.

 

The company supports cutting-edge data collection and reporting technology; VisiCogn® Collection UtilityVisiCogn® Knowledge Center,VisiCogn® INSITE, and is also known for its ASI™ index. For more information, visit www.dataium.com, email: info@dataium.com, or call 877-896-DATA (3282).

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Tags: Broader, Car Buyers, Demand, Economic Indicators, Greater, Into, Jumping, Market

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