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Car Business Marketers Build Long-Term Connections with Millennials

 

Data Source: eMarketer.com/Auto-Industry-Makes-Long-Term-Play-Millennial-Car-Buyers

Views: 482

Tags: Affinity, Auto Industry, Car Buyers, Ford, Generation, Long-Term, Marketers, Millennial, Seek, Zipcar

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Comment by aaron kominsky on June 14, 2013 at 8:32am

Interesting facts , These young millenials will only buy vehicles basically online as i have read , and dealers need all the facts and figures and transparency that can be offered  not to mention my mojo , (Creating a world class customer experience)  Great research and great article Ralph ! 

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