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When contacting dealerships and dealer groups I have noticed an interesting trend. This trend is NOT display what the manufacturer ends up spending millions on every month....advertising incentives and rebates on TV, radio and print.
When researching dealer sites we have noticed about 80% of dealer sites are not posting current incentive and rebate information. I found this to be extrememly shocking. Every other industry proudly displays sales on their websites for the world to see. Everyone one know that customers are smart! Customers will go to the ends of the earth just to save a dime. If you don't provide customers with the information they are seeking then they will leave your site and find it elsewhere. Odds are once they leave your site they probably won't return.
If a customer has been to your website, then they are already shopping you and your negihbor. So why not 'one up' your negihbor and cut right to the chase by providing your customer with the information they are looking for. Displaing "Contact Us for Incentives and Rebates" doesn't cut it any more. You snooze, you lose!
This is where we come in to save the day...
We have developed a new program to help dealers captalize on their own website. Third party leads are great, but a lead coming from your own website is the BEST! We place an icon on a dealer website and link it to their own custom incentives and rebates page. All of our information is updated every six hours to ensure that dealers have the correct data. We can display up to six manufacturers per roof top and display all manufacturer incentives and rebates for their complete new vehicle line up. Once a customer has selected a vehicle, they have the option to submit a lead from a selection of buttons..."Calculate my rebates, Get a Quote, Schedule a test drive" and so on.... These leads will flow in to the same crm tool or email address the they are curently using.
Many of our dealers find this tool to be extremely helpful not only for their customers, but for their employees! Forget about having to go to the tower a million times to get a new print out or pulling that embarrasing crumpled up piece of paper from your back pocket infront of your customers.
It is time for dealers to get with the times and give customers what they seek!
You can view our program at www.incentiveresearch.com
We have a great demo video
and dealers can even make their own custom page right on our site! This is an awesome program!
Let me know if you would like more information or know of anyone who would like to be considered as reseller of the program
Incentive Research LLC