So we have so many people adjusting to this new technology called twitter. An application that allows you to make statements in a 140 character block. They actually limit what you can say per post. Why? Well, men have been doing this for years. We listen just enough to find out if we are interested and then if not we cut you off. Same with a lot of things. Our country as a whole is impatient and wants information and answers quickly. So why is twitter so hot? Well, people can pick and choose what they read and it’s quick. Headlines to top stories with links that people can pick and choose if they are interested. Dealers everywhere are using twitter to drive traffic, promote sales
, promote service coupons, etc….
No, I am not selling twitter now it’s actually free. What I want to bring to your attention is the success that twitter is having is the same reason why chat
is so great. Based on a JD Powers study 80% of the people leave your website
without contacting you by phone or email. That’s not good because you goal is to have those people so interested that they call or email, right? So with a country so busy with lots of questions, taking in information at incredible speeds wouldn’t you think chat is a solution for your shoppers to get the information they are seeking.
I speak to dealers all the time that say “I just don’t want all these people asking me questions.” Well here is a message
to owners of dealerships….Companies are starting to brand themselves by being the source of information for the community. Forget your billboards, newspaper ads, and any other short lived very expensive advertising
. Become the source of information for your shoppers and target markets
. You may actually learn more that way also. So instead of shutting off communication between the dealer and there shoppers why wouldn’t you open it up. We say people buy from people they like, right? Well one common theme I see while reading transcripts is that people are less defensive for whatever reason using chat. So, if they are less defensive and you are informative and likable who do you think gets that shoppers business
So how is twitter going to change the dealer world forever? People are now expecting things to be even easier than ever and if you are not making it easy you will seem like you intend on keeping it hard for a reason. It’s not the day anymore where you are the only guy selling that car. Someone can go online and buy from another dealer in a different state. More dealers are internet savvy and cutting edge while you are still offering form leads, marking in big red letters CALL ME “RYAN” FOR INTERNET PRICE. The world is changing but are you? This is a time where you need to be watching the technology and saying how in the world can we use this to sell more cars.
I sold 3rd party leads before and I sold some leads for as much as 26.95 each. Yes they were better than most but they weren’t from your website and they didn’t come to you live ready to ask questions. They were email leads that you still had to call and leave messages for and hope they called me back. Chat can cost less than $200 bucks. Heck there is free chat out there. Dealers are selling cars off of it and using this as an opportunity. You would be amazed by the results you get from just adding it to your site. People have questions, they want answers, can’t pick up the phone, and don’t really want all the sales stuff and they can’t talk to you but the guy up the street with chat, he is already in a conversation with them while you got an email lead with a bad phone number. Odds are you’re out!
Am I selling you my product? Nope, well I will if you are interested. I am selling an idea…..Idea of technology, ideas that will grow your business and help you sell more. Ideas that make you step back from your situation and enter into your shoppers shoes. Check your competitors websites and see what they are doing. The morale of the story is I don’t care what chat you use (That’s a lie) just use some chat.