Facebook is a giant, and each type of business owner needs to figure out what layer of business this social media giant will deliver to your bottom line.
Can Facebook drive revenue to Car dealers?
The answer is yes. But not in the way we traditionally think about it.
What if I told you, you can sync your dealer DMS ( ADP, Reynolds & Reynolds, Dealer Track info) with Facebook? It is possible, and it will help your social marketing campaigns go though the roof. You must have a technology company the understands not only data but also the process for syncing social data with your static DMS data. ( LIVE MARKETING) Retargeting these users on Facebook, through FB Ad reach, is extremely inexpensive and will help shoppers make faster decisions.
One other area that dealerships can get the most out of Facebook posts, is to understand the algorithm of getting the most reach and interaction out of your current posts...
- Know when you fans are online: check your admin area for this info...
- Post at least 5-6 times daily, studies show people are only on face book an average of 30- 45 minutes at a time, so keep the posts coming, only in the time frame your followers are online, there is competition in the news feed now. According to Brian Boland, of Facebook Product News, "As a result, competition in News Feed — the place on Facebook where people view content from their family and friends, as well as businesses — is increasing, and it’s becoming harder for any story to gain exposure in News Feed."
- Facebook owns Instagram and is giving them priority and a good reach, post pics and captions on Instagram and have them auto posted to Facebook.
For more information on Facebook tactics, or DMS Sync with Facebook profiles, please reach us at LIVE MARKETING - 855-795-3322.