Professional Community for Car Dealers, Automotive Marketers and Sales Managers
So, is there any chance of a substantial shift occurring in the industry? Or will the sales process remain relatively unchanged, thereby locking out online selling?
In fact, there is good reason to expect change—although not perhaps in eMarketer’s forecast period of four years. Industry officials expect that, within the next decade, manufacturers and dealers ultimately will embrace ecommerce in order to cater to younger buyers and to protect market share.
A growing portion of consumers in the US and abroad say they would consider buying new vehicles online, with 35% of US new-vehicle buyers last year reporting they would be likely or very likely to buy a car online, up from 21% in 2009, according to Capgemini survey data. The worldwide figure overall was even higher at 42%. It is worth noting, too, how open to online selling consumers are in major emerging markets such as Brazil, China and India. Shifts in big foreign markets could force change domestically.
Automotive Digital Marketing ProCom Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
Posted by J.D. Rucker on February 10, 2015
Posted by Mike Elliott on January 31, 2015