According to McKinsey, the U.S. has seen 10 years’ of e-commerce growth in three months. The novel coronavirus has upended businesses in every sector and now, more than ever, it’s paramount to have an efficient and reliable supply chain logistics operation.That’s why Ryder, a company typically known for its more visible commercial truck rental and leasing business, announced a new brand campaign – “Ever betterTM World of Logistics” – that highlights the work the company does behind the scenes, optimizing supply chains for some of the world’s leading brands. The campaign, a first in size and scope since 2014, involves television, digital, and print ads that embody Ryder’s end-to-end warehousing, e-commerce fulfillment, transportation management, and logistics solutions.The new Ever Better World of Logistics campaign features 60-, 30-, and 15-second commercials, as well as display ads, paid search, a microsite, and downloadable content for targeted online audiences, and print advertising in top business and trade publications.
The print campaign is slated for September and the advertisements can be viewed in publications like The Wall Street Journal, The Washington Post, Bloomberg Business, and Entrepreneur Magazine, as well as select logistics industry publications, and on cable, satellite, and streaming TV services, such as Direct TV and Amazon Firestick.
The entire campaign, from ideation to execution, was created in-house by Ryder’s marketing team in less than two months.
We spoke with Soni Laing, creative lead for the Ever BetterTM World of Logistics Ryder brand marketing campaign, about Ryder’s new brand marketing campaign and how the company is communicating how it helps companies build agile supply chains to keep business operations at peak performance.
For more information, contact:
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(t) +1 919 867 2820
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