Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Campaign Showcases Ryder’s Supply Chain Capabilities: “Ever betterTM World of Logistics”

APCO Worldwide is an advisory and advocacy communications consultancy helping leading public and private sector organizations act with agility.
How fast is the world moving around us?

According to McKinsey, the U.S. has seen 10 years’ of e-commerce growth in three months. The novel coronavirus has upended businesses in every sector and now, more than ever, it’s paramount to have an efficient and reliable supply chain logistics operation.That’s why Ryder, a company typically known for its more visible commercial truck rental and leasing business, announced a new brand campaign – “Ever betterTM World of Logistics” – that highlights the work the company does behind the scenes, optimizing supply chains for some of the world’s leading brands. The campaign, a first in size and scope since 2014, involves television, digital, and print ads that embody Ryder’s end-to-end warehousing, e-commerce fulfillment, transportation management, and logistics solutions.The new Ever Better World of Logistics campaign features 60-, 30-, and 15-second commercials, as well as display ads, paid search, a microsite, and downloadable content for targeted online audiences, and print advertising in top business and trade publications.

 

The print campaign is slated for September and the advertisements can be viewed in publications like The Wall Street Journal, The Washington Post, Bloomberg Business, and Entrepreneur Magazine, as well as select logistics industry publications, and on cable, satellite, and streaming TV services, such as Direct TV and Amazon Firestick.

 

The entire campaign, from ideation to execution, was created in-house by Ryder’s marketing team in less than two months.

 

We spoke with Soni Laing, creative lead for the Ever BetterTM World of Logistics Ryder brand marketing campaign, about Ryder’s new brand marketing campaign and how the company is communicating how it helps companies build agile supply chains to keep business operations at peak performance.

  

For more information, contact:

John Vollmer
Associate Consultant
APCO Worldwide
1299 Pennsylvania Ave NW
Suite 300
Washington, DC 20004

(t) +1 919 867 2820

jvollmer@apcoworldwide.com
@apcoworldwide

:::::: Learn more about APCO resources available during the COVID-19 outbreak ::::::

Views: 37

Tags: Better, Ever, Logistics, World, apco, of, ryder

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Top Contributing ADM Professional Community Members (Past 30 Days)

Loading… Loading feed

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service