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Appointment of key marketing and sales execs, Robin Schweitzer and Bill Bauwens, adds 35+ years of sales and marketing expertise to leading call management company
Westlake Village, CA – May 12, 2016 – CallSource today announced the appointment of two veteran sales and marketing executives to its management team. Robin Schweitzer brings a 20-year record of marketing success to her role as Marketing Director for the company; Bill Bauwens adds over 15 years of strategic and measurable sales expertise to the company’s automotive division as National Sales Manager, Auto.
“We are pleased to welcome Robin and Bill to our team and look forward to the many ways they will help us continue our growth as a leading call management company for the automotive, health care and home services industries,” said Elliot Leiboff, Chief Strategy Officer of CallSource. “They will be instrumental in expanding our footprint as the only call management company with a United States Patent for tracking, analyzing, and, crucially, training sales staff to better handle inbound phone leads.”
Schweitzer is an award-winning marketer with an extensive background in results-driven direct and digital marketing. Prior to CallSource, Schweitzer consulted on digital marketing for YP and Taproot and was VP, Client Marketing at Valassis, a national marketing and media company, where her accounts included McDonalds, Starbucks and AT&T. “CallSource’s entrepreneurial spirit and commitment to customer success are inspiring,” says Schweitzer. “I look forward to working within its people-focused culture which clearly breeds passion and commitment to results.”
Previously, Bauwens was Vice President, Sales and Marketing at Santa Barbara-based Neovia where he increased sales by $500K in his first nine months and developed strategic sales and marketing initiatives that drove 90% ROI.
“CallSource, a leader in its space, empowers its management team to be on the cutting edge of technology and product development,” said Bauwens. “I look forward to being part of this strategic team as we take this exciting company to the next level of innovation.”
CallSource, providers of award-winning solutions to help businesses track, analyze and improve incoming call performance, has tracked more than a billion calls since 1991. For over 25 years, CallSource’s award-winning solutions have gone far beyond call tracking to providing marketing insight, including cost-per-lead analysis and sales conversion percentages, training and coaching solutions to improve phone skills, and tools that enable businesses to recapture mishandled sales opportunities. Based in Westlake Village, Calif., CallSource recently received a patent for its Sales Performance Management (SPM) system, which combines the actionable data of its call analytics, performance analysis, advisory services, and online and phone training/coaching from seasoned sales professionals. CallSource serves multiple industries including automotive, home services and healthcare, as well as numerous franchise businesses. Visit callsource.com.
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