Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Calling ALL Social Media Wizzards & GURUs on ADM out there!! - Check this out! Need some advice please??

**Listen I need to hear from ALL of the Social Media Warlocks, Wizzards, Witches & GURUs on ADM!! Need your thoughts/advice/facts/stats about this topic that Pat Nash posted yesterday - 

Are Facebook Geo-targeting Ads worth it for dealerships?

Ken Beam and myself have been inundated with a lot of marketing material concerning Facebook Geo-targeting Ads.

We've been told they work great for dealerships. When we had a conference call with Facebook to discuss these ads in particular, they

couldn't give us one case study of a dealership utilizing these geo-targeting ads. Manufacturers using them yes. Dealerships, no.

So my question is, does anyone have any case studies of dealerships utilizing Facebook geo-targeting ads to generate business?

Specifically, a suburban dealership that has had success with these Facebook ads. I say that because our two dealerships are modest size dealerships

in a suburban setting. A 500,000 sq/ft monolith wouldn't be an accurate comparison. Any proof via dealership case studies would be greatly appreciated.



Views: 153


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Joshua Michael Friedman on July 12, 2012 at 5:38am

Comment by Ketty Colom on July 11, 2012 at 1:19pm


Always taking it easy in Florida =)

Good luck with your search on case studies for dealerships, I don't think I've ever seen a paid ad from a dealership. 

Comment by Ken Beam on July 11, 2012 at 1:04pm

Actual facts in regards to Auto Dealers I should have said............


Comment by Ken Beam on July 11, 2012 at 1:04pm

Ketty......... take it easy now~~

I appreciate you responding to the question,.......... just not the answer I`m looking for..... that`s all.

I need actual facts...... 



Comment by Ketty Colom on July 11, 2012 at 12:53pm


I didn't just google an answer, I've read this e-book and found the information in it to be helpful as your FB Rep thought it would be.  

Comment by Ken Beam on July 11, 2012 at 12:47pm

Hey Ketty............ appreciate it but that`s exactly the answer I`m not looking for...

Not interested in those type of generic stats as to how popular this type of advertising is amongst of businesses other than Auto Dealers......period. 

"Does anyone have any case studies of dealerships utilizing Facebook geo-targeting ads to generate business?" >>>>>>>>>>> A case study or example of a dealer that is utilizing these ads.


That is the question my Dear.................. 


As for just Googling answers....well.............anyone can do that Ketty.


I want real-time examples not the typical "Social-Media is the greatest thing since slice-bread" answer. In a nut shell, I want facts not opinions. 


Lastly when we spoke to the Facebook Rep, he sent us the same link you did Ketty!~ lol


Thanks Ketty - 

Comment by Ketty Colom on July 11, 2012 at 12:22pm

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service