(Sacramento, CA May, 2011) – Buy Mail Direct Inc. announced today a National fundraising partnership with the Wounded Warrior Project (WWP).“Test Drives For Wounded Warrior Project”
is a digital/traditional marketing event that brings car shoppers and car dealerships together to raise funds for the wounded Warrior Project and sell new and pre-owned vehicles.
The program kicks off today in all 50 states and the first weekend will be on Memorial Day Weekend and ends July 4th Weekend. Participating dealerships will invite customers in to take a test drive and the dealership will in turn make a donation to the Wounded Warrior Project.
The Event will be promoted to car shoppers through Direct Mail Events, e-mail blasts, Podcast/RSS Channels, Radio, Newspaper, TV, SMS Mobile Phone Broadcast, Websites, Voice-mail Broadcast, Social Media, IVR’s, Banners, and customized dealership signage. Buy Mail Direct Inc. will also offer special WWP Shirts, hats, dog tags, and other branding to help local car dealers support The Wounded Warrior Project.
”Serving automotive dealerships for the past 26 years and knowing how involved they already are with their communities, you could not find a better fit. Plus, if someone is even remotely in the market to invest in a vehicle right now and they can help the cause by just taking a test drive, what better way to honor our troops on Memorial Day Weekend and beyond, said Buy Mail Direct CEO, Todd Vowell.
“Our troops have been fighting two wars and several conflicts for years. We have asked so much of them. We come home to our families every night while these men and women are gone from their families for months at a time and sometimes don’t make it back home. This is more than just “a charity” to us and I think we speak for millions of thankful, grateful Americans,” Vowell continued.
Over 37,000 of our nation’s armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post-traumatic stress disorder, major depression and traumatic brain injury.
WWP assists wounded warriors and their families through a holistic approach to their recovery, providing programs and services to aid their physical rehabilitation and improving their mental health and well-being. WWP empowers warriors with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.
“It is truly an honor to partner with WWP, and we also thank the Lord for these brave men and women who sacrifice so much so we can enjoy liberty here in America and everything that comes with freedom” said Buy Mail Direct CFO, Raeanne Vowell. "We have the most skilled, dedicated military in the world and we are proud to support them". BMD
About Buy Mail Direct Inc.
Buy Mail Direct Inc. is a leading direct digital/traditional marketing firm providing events and lead generating strategies for Automotive, Motorcycle, RV, and Boat dealers nationwide. Headquartered in Sacramento, CA. The BMD management team has created, and executed over 50,000 successful automotive marketing events throughout the U.S.A., producing over 350 million pieces of mail since 1987. Visit: www.buymaildirect.com
About Wounded Warrior Project:
The mission of the Wounded Warrior Project is to honor and empower wounded warriors. Its purpose is to raise awareness and to enlist the public’s aid for the needs of severely injured service members, to help aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit www.woundedwarriorproject.org.
Media contact: Mike Shively, Buy Mail Direct (916) 259-1751