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For the occasional good article or two on BI, you need to wade through pages of crap. Here is an article on Business Insider about cheating Yelp, which falls squarely into the category of "crap" whereby the article falls just short of telling businesses to cheat on Yelp.
That's not the interesting part for me. The comments to the article are more telling. Just about every article I read about Yelp these days has similar comments-Yelp reviews are worthless! Perhaps I am slightly bias being in the space myself, but I am inclined (at least for small businesses) to agree. You just can't trust them.