Automotive Digital Marketing

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Building Relationships on LinkedIn for Auto Dealers

Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.

Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to sell cars through social media.

Make sure you enter all possible information into your profile. Let people see all the experience and knowledge you have.

Join groups and participate actively in discussions. Countless groups exist for the automotive industry, in which you can discuss sales strategy and promote your auto dealership’s presence in the process. Also join groups related to your hobbies—let people see a personal side of you.

LinkedIn gives auto dealers a platform for networking with other dealers as well as potential customers. For more information on using LinkedIn or other social media to promote your car dealership, please feel free to contact us.

Paul Potratz
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Tags: advertising, automotive, linkedin, marketing, media, social


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Comment by J.D. Rucker on November 10, 2010 at 11:40am
Great points, Paul. Many in the business often neglect LinkedIn as a great resource.

This month they rolled out improvements to company pages that may turn into something even more important.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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