Automotive Marketing Professional Community for Car Dealers and their Managers
I came from a design background prior to starting Shift Automotive Apps and what I mean by that is that I worked for Ad Agencies, Design Shops and similar type environments where I was paid to solve problems visually.
When I started Shift with my wife and business partner Frank, we made a concerted effort to continue our philosophy of solving problems visually but also incorporating movement when it came to developing our App.
Three and a bit years later we continue to strive to think visually and to bring to market products that are engaging. Well thought out and utilize not only technology, but utilize our design skill sets to educate.
We educate our clients. We educate our clients end users and we constantly educate ourselves.
A Visual Education
When I first started in advertising (as I like to say back in the day) my mentor put in front of me two pizza flyers.
One from a local pizza place and one from a corporate based pizza chain that worked with an advertising agency to develop their marketing materials.
He pointed to one and said desktop publishing and then pointed to another and said design. He paused and then asked me to pick one.
Design is About Scale and Balance
Communication is not out picking the cheapest solution or pilling as much information onto a page, a website or a flyer.
It is about scale and balance. It is about communicating a visual solution that the viewers eye can pick up and distinguish from other ads and elements on a page. Regardless if that page is digital, social or not.
We believe that by treating design as a communication tool you can build a relationship that helps your brand first and foremost stand out on a page.
If you stand out on a page then you are more than half way there to communicating your brand and your brands message.
Invest in design and your dealership will see a return on it's investment and you will be able to build a cohesive message that will carry thru to your social media, your print, your web, radio and TV spots that will translate into more vehicles moving off your lot.
Where Do You Start?
You don't need to start with a program or a platform. You don't need to start with SEO or Social Media and you don't need to start with a huge budget.
You need to start with a question: What Do I Want My Dealership To Say To My Community?
And then you build how you want that question answered with how you and your dealership design the answer.
Shift Automotive Apps