Automotive Digital Marketing

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Building A Marketing Strategy for Your Dealership Starts with A Question.

I came from a design background prior to starting Shift Automotive Apps and what I mean by that is that I worked for Ad Agencies, Design Shops and similar type environments where I was paid to solve problems visually.

When I started Shift with my wife and business partner Frank, we made a concerted effort to continue our philosophy of solving problems visually but also incorporating movement when it came to developing our App.

Three and a bit years later we continue to strive to think visually and to bring to market products that are engaging. Well thought out and utilize not only technology, but utilize our design skill sets to educate.

We educate our clients. We educate our clients end users and we constantly educate ourselves.

A Visual Education

When I first started in advertising (as I like to say back in the day) my mentor put in front of me two pizza flyers.

One from a local pizza place and one from a corporate based pizza chain that worked with an advertising agency to develop their marketing materials.

He pointed to one and said desktop publishing and then pointed to another and said design. He paused and then asked me to pick one.

Design is About Scale and Balance

Communication is not out picking the cheapest solution or pilling as much information onto a page, a website or a flyer.

It is about scale and balance. It is about communicating a visual solution that the viewers eye can pick up and distinguish from other ads and elements on a page. Regardless if that page is digital, social or not.

We believe that by treating design as a communication tool you can build a relationship that helps your brand first and foremost stand out on a page.

If you stand out on a page then you are more than half way there to communicating your brand and your brands message.

Invest in design and your dealership will see a return on it's investment and you will be able to build a cohesive message that will carry thru to your social media, your print, your web, radio and TV spots that will translate into more vehicles moving off your lot.

Where Do You Start?

You don't need to start with a program or a platform. You don't need to start with SEO or Social Media and you don't need to start with a huge budget.

You need to start with a question: What Do I Want My Dealership To Say To My Community?

And then you build how you want that question answered with how you and your dealership design the answer.

Edward Curran
Creative Director
Shift Automotive Apps

Views: 66


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Comment by Edward Curran on June 11, 2014 at 7:37am

Hi Alexander...was thinking the same thing.

Connect with me at or



Comment by Alexander Lau on June 11, 2014 at 7:33am

Hey Edward, thanks for your comment and post. Yes, there are many variables to take into consideration. IMO, what you do in terms of automotive customization is wonderful. We don't do custom application work. Would you like to set up a time, where we could talk? Partnership?

Comment by Edward Curran on June 11, 2014 at 7:24am

Thanks for the comments and we come at things from very different positions.

As a highly skilled programmer and award winning creative director I jumped ship from the agency world when things got convoluted with "Reach Speak" and the SEO babble that I see so much of in the automotive industry.

I have a small bunch of clients and what I do for them works and my app is a platform and it is free to dealerships.

Anyway. Enjoy the day. 

Comment by Alexander Lau on June 11, 2014 at 6:43am

BTW, it's fairly easy to build your own apps these days. has one of the best SDKs out there.

Think you need a high-paid programmer to build a killer mobile app? Think again. Red Foundry is built for people who want to design apps, not code them. Build the app that you want. No code, unless you insist.

Comment by Alexander Lau on June 11, 2014 at 6:42am

This is what we use:

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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