Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Social media is involved each and almost every field of commerce in today’s era. It is impossible to forget the contribution of social media networks to establishing and sustaining brand value of businesses. Many industries have made use of the benefits of social media, including the automotive industry. Effective advertising is so essential in the auto industry that many automotive dealerships have started to hire automotive advertising services.
Now, let us review the 2014 year CMO Council Report, according to which:
ü 23% of the people who want to buy a car prefer social media to discuss or communicate with recent customers about their experience at a business.
ü A whopping 84% of auto industry customers are on Facebook and 24% have referred to various social media sites to purchase their last vehicle.
ü From October 2012 to April 2013 there was a 16 percent increase in Facebook ad clicks on car advertisements.
ü 75% buyers believe that social media is the best medium for car dealership selection. (based on Digital Air Strike survey)
The Digital Air Strike has revealed that getting response on social media sites is highly beneficial to the success of a dealership’s online presence. While the online marketing techniques are sometimes time consuming and a bit costly, sites like LinkedIn and Twitter will give the same result in comparatively low time.
Here are few strategies that a successful auto ad agency follows: -
ü Find the potential customers on Facebook: - With 1.71 billion monthly active users, Facebook is the largest community and the best platform to reach potential clients. By creating a service or features oriented marketing campaign, a business can attract large numbers of potential customers. The addition of precise choice of geographical areas, models, consumer interests, budget etc. will help in converting viewers into loyal customers.
ü Lead the sales through Twitter: - A very effective social tool in auto sales is Twitter. The Marketshare has surveyed that Twitter has driven $716 Million in car sales in the year 2013. Canvas found that approx. 327,000 auto-related tweets are sent on daily basis. Thus, tweeting about the dealership or car even with limited space can generate considerable amount of leads.
ü Flaunt the features on Instagram: - The advantage you get when you hire automotive advertising service is that, they know very well where to post the details and description with the eye catching campaigns. Instagram is a highly preferred platform nowadays for auto ad agencies. The reason for gaining such popularity is that it provides a perfect board to post and share the brand’s story with the help of pictures and videos.
ü Make it visualize by YouTube: - YouTube is peerless in its relevance and reach as far as distributing video content is concerned. Posting a video on YouTube will draw huge numbers of information seeking customers. Just make sure that the video should be informative enough in terms of model comparison, safety features, connected devices and other aspects that helps inform consumers.
ü Importance of Pinterest: - A successful auto ad agency will prefer Pinterest as it allows to post images with creative content to share. Also it widens its options from the mobile platform to the desktop. Pinterest is a great platform for building SEO presence by sharing landing pages, pictures and inventory blogs.