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Read this blog by Lauryn Kowalski, as she talks about what's next in the world of automotive technology.

“Hands-Free” Technology System Becomes “Eyes-Free” Technology System

This week at the Apple Worldwide Developers Conference in San Francisco, Senior Vice President of iPhone software made an announcement that Apple plans on taking our driving experience to a whole new level by incorporating Siri and the new iOS 6 operating system into several brands of vehicles within the next 12 months.

Apple has partnered with Mercedes, BMW, GM, Land Rover, Jaguar, Audi, Toyota, Chrysler and Honda with a plan to integrate mobile phones and automobiles with features that will upgrade us from a “Hands-Free” technology system to an “Eyes-Free” technology system, with this new enhancement drivers will be able to control the music, send text messages, create reminders, set alarms and create events, all using the virtual assistant Siri. Siri can talk back to drivers so there is essentially no reason that they would need to take their eyes off the road or hands off the wheel thus increasing safety and the increasing the ability to stay connected while on the road.

Another feature that Apple will be offering is a new Maps program that will be part of the new iOS 6 operating system that is set to launch this fall. The new program will not only have turn-by-turn navigation but it will also be using anonymous data sourced from other motorists running iOS 6 to determine traffic patterns and they will use incident reports to tell users what the holdup is on a given route so they can reroute drivers around gridlock.

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Tags: ad, advertising, agency, automotive, car, company, dealership, marketing

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