Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Does your GM know the car biz from twenty years ago like the back of his hand but reaches for an Internet Manager or eCommerce Director whenever there’s an Internet problem? And is that person he reaches for . . . you? And is getting approved training, website upgrades like chat, a good CRM and processes, etc. impossible, yet sales are down and it’s all your fault?
Borrowing from Exodus, is your Pharaoh telling you to make bricks without straw?
I have felt that way sometimes in my career, but please know that you deserve the training, support, and tools to get those sales. And so does your dealership. Lobby for that training, like the Automotive Internet Bootcamp coming up in April, or like the Internet Battle Plan coming up in May.
You won’t talk to a burning bush at these events, but you’ll get the next best thing for this industry: Real people with real experience teaching you real answers to make real sales.
So keep asking your Pharaoh to send you. It may take a while, but if he wants to end the plague of bad sales, eventually he will set you free!
Bricks Without Straw?
By Keith Shetterly, firstname.lastname@example.org
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