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Brian Pasch Discusses Cars.com Lead Nurturing Strategy In This Video

 

As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy.   My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim  has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.  

 

I'm comfortable with my position on this topic and respect this forum for lively debate.

 

My digital marketing buddy and SEO colleague Tim Martell has stated that he is disappointed with me. Tim thinks I have changed my colors but in truth I am still working to help dealers sell more cars via the best marketing and operations strategies.  

 

I'm attempting to bring strategy and reasoning into our marketplace that continually changes.   Cars.com, SEO, SEM, Social Media, etc. all are part of a comprehensive digital marketing strategy. 

 

It is interesting that people are limited in their view of what time, research, and changing market conditions can do to change my viewpoint on what constitues a strong marketing strategy.   I'm glad that I have evolved into a stronger marketing strategist.  The evolution includes changing an opinion that I held in 2006 that Cars.com  and Autotrader.com were the evil empire.  Today I know that they are valuable marketing partners. 

 

I have even received veiled threats that my reputation would be tarnished by sharing my opinion.   I was urged to just stop talking.  Not sure why people would feel like that they had to make this a personal fight? This was the oddest bi-product from this Cars.com conversation.

 

In the end, dealers will choose to stay with Cars.com or not.  I don't expect my views to be warmly welcomed on ADM based on the strong support that Jim Ziegler's opinion has elicited.  

 

I'm not a glutton for punishment, as some might think.  I have decided not to take anything personal, just state my opinions. I am an advocate for a balanced discussion.  I don't back down from those that use bullying tactics or threats.  

 

Contrary to the emotions at this moment, dealers who work with me know my passion for the success of the dealer community.   To say that I am "not for dealers" is just bullying and name calling. 

 

I took the time to make a stand and share my opinion.  I hope you enjoy the video..get some popcorn ready. 

 

Brian

 

Brian Pasch, CEO
PCG Consulting
732.672.2356
Google

Views: 444

Tags: brian pasch, cars.com.marketing, strategy

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Comment by James A. Ziegler on May 1, 2013 at 2:19pm

Comment by Philip Zelinger on April 30, 2013 at 2:12pm
Just an FYI, it doesn't appear on my iPad but it does play on my computer. More importantly, it is the only current source of enough facts and professional analysis to make an informed decision which should be our common goal regardless of our initial reaction to the supposed exposé. After all, what are friends for!
Comment by mike lesinski on April 30, 2013 at 1:55pm

Relevance. That's a key word and integral point to ALL communications. Well articulated Brian. Enjoyed listening in.

Comment by David T. Gould on April 30, 2013 at 1:34pm

I get where your coming from... Where Cars.com is heading to... But not so much on why dealers should support 3rd party syndicated inventory sites. Especially sites that do not respect the dealers OR the profit centers that are paying their bills. Dazed and confused (that was a long video ;) ) Respectfully, (I trust you know that) DTG

Comment by Tom Hawkins on April 30, 2013 at 1:08pm

Brian...I love Jim and you....and totally understand the emotional arguement.  However, I think what you are saying makes the most sense.  I agree that individual dealers are better off in the end WITH cars.com emailing other vehicles to customers than if we were off cars.com altogether.  I would rather they didn't do it, but won't drop them because of it....thanks for taking the time and making an information filled response.

Comment by Tom Hawkins on April 30, 2013 at 12:50pm

Got it....had to open in YouTube...thanks.

Comment by Brian Pasch on April 30, 2013 at 12:47pm

It is playing Tom...

Comment by Tom Hawkins on April 30, 2013 at 12:47pm

The whole world must be watching....won't play!!

 

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