Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy. My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.
I'm comfortable with my position on this topic and respect this forum for lively debate.
My digital marketing buddy and SEO colleague Tim Martell has stated that he is disappointed with me. Tim thinks I have changed my colors but in truth I am still working to help dealers sell more cars via the best marketing and operations strategies.
I'm attempting to bring strategy and reasoning into our marketplace that continually changes. Cars.com, SEO, SEM, Social Media, etc. all are part of a comprehensive digital marketing strategy.
It is interesting that people are limited in their view of what time, research, and changing market conditions can do to change my viewpoint on what constitues a strong marketing strategy. I'm glad that I have evolved into a stronger marketing strategist. The evolution includes changing an opinion that I held in 2006 that Cars.com and Autotrader.com were the evil empire. Today I know that they are valuable marketing partners.
I have even received veiled threats that my reputation would be tarnished by sharing my opinion. I was urged to just stop talking. Not sure why people would feel like that they had to make this a personal fight? This was the oddest bi-product from this Cars.com conversation.
In the end, dealers will choose to stay with Cars.com or not. I don't expect my views to be warmly welcomed on ADM based on the strong support that Jim Ziegler's opinion has elicited.
I'm not a glutton for punishment, as some might think. I have decided not to take anything personal, just state my opinions. I am an advocate for a balanced discussion. I don't back down from those that use bullying tactics or threats.
Contrary to the emotions at this moment, dealers who work with me know my passion for the success of the dealer community. To say that I am "not for dealers" is just bullying and name calling.
I took the time to make a stand and share my opinion. I hope you enjoy the video..get some popcorn ready.
Brian Pasch, CEO