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|What do Macy's, Martha Stewart, and Cobalt have in common? According to PCG CEO Brian Pasch, the answer is a "very cool" retargeting capability. This past Wednesday, Brian Pasch published an article complimenting Cobalt's dynamic automotive inventory retargeting, an advanced capability currently used by a few select market leaders like Macy's.
As Brian states in his article:
"Cobalt is jumping ahead of the competition by offering dealers dynamic banner ads with live inventory, based on which vehicle details pages (VDP's) the consumer viewed.
This is very cool! This takes retargeting to an entirely new level for car dealers."
Thanks Brian! You can check out his full review of what's new in automotive advertising and learn more about Brian's closet Martha Stewart tendencies.