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Brian Hoecht Recommends Attending These Digital Marketing Events to Improve Your Dealership's Sales and Profit Results

Brian Hoecht of speaks regularly with dealers and Internet Managers about the issues that matter most to them.

One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.

There seems to be a common understanding that newspapers, radio and TV don't bring customers in like they used to and yet today, achieving solid profitability and sales volume from Internet leads is frustrating.

Brian states that the first step for many dealers is education in what others are doing, shared experiences and scouring the market for what hot new trends are coming.

To that end, Brian Hoecht recommends the following list of learning opportunities you should attend and may not have heard previously heard of:

  • January 25th, 2008, 11am Eastern Time - An Internet Radio broadcast. It's FREE and lasts about an hour. You can register in advance to reserve your place.
  • March 19th and 20th, 2008 in Dallas, TX - A 2-day highly interactive learning workshop for car dealers and their Internet Managers. Facilitated by some of the most experienced Internet Managers in the business, you are encouraged to bring your real-world problems for discussion and review. Small venue. 50 person maximum.
  • April 21st through 23rd, 2008 in Orlando, FL - The next semi-annual AASIP / Digital Dealer show. Make sure you attend the panel session on the consideration for and issues involved in dealers adopting transactional websites (a transactional website is one where consumers can interact without dealer intervention and buy not just inquire = send a lead or call).

(In the interest of full-disclosure, Brian Hoecht will be at or participating in each of the above if anyone has any questions on Ai-Dealer's shopping cart ecommence system for car dealers to let consumers buy cars online right from the dealer's website.)

Brian hopes to hear from you or see you there!

Brian also offers some social evidence for the curious in the mean time:

“What we like most about the shopping cart for vehicles and Ai-Dealer’s shopping cart in particular is the level of engagement with the consumer that it provides. We can tell exactly how serious the lead may be by how much information they obtain in the process. Unlike chasing 3rd party Internet leads, the non-serious buyers in the shopping cart self-serve themselves in obtaining the information they need. We can now dedicate our highly trained selling professionals’ effort to those consumers who are truly in the car buying mindset.

What we’ve also found is that since most consumers prefer to use the Internet today, Ai-Dealer’s shopping cart for cars really feels like the right mix of self-serve control that consumers want while still creating the opportunity to sell cars that we as dealers need.

At Huffines Auto Dealerships, we truly believe that this is the beginning of how cars will be sold in the future – one seamless online and offline process.”

John Meadows Director of e Commerce and Business Development
Huffines Auto Dealerships

“We have been using the Ai-Dealer shopping cart for several months now. It has sold cars for us that we would not have otherwise sold. I consider “shopping carts for cars” to be the next big thing for car dealers. It is going to revolutionize this industry.”

David Thomas, Dealer

(Editor's Note: This blog post was written by Brian Hoecht at and has been edited by Ralph Paglia to be read in the third person and reposted with Brian's permission)

Conflict of Interest Disclaimer: Ralph Paglia works for ADP Dealer Services which provides ADP Dynamic Web Site Buy Online technology for dealerships as a direct competitor to ai-dealer. However, despite the fact that our companies compete with each other, we can each verify the other's responses from dealers who have developed transactional dealership web sites supplied by either company. - Ralph Paglia

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Tags: Attending, Brian, Dealership's, Digital, Events, Hoecht, Improve, Marketing, Profit, Recommends, More…Sales, These


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