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Brent Dewar Chevrolet Chief in GM Management Team Reorganization

THE NEW GENERAL MOTORS - GM names Dewar as Chevrolet chief in management overhaul

AUTOMOTIVE NEWS DETROIT -- Brent Dewar, General Motors Co.'s European sales chief, was named vice president of Chevrolet as part of a sweeping overhaul involving appointments and departures for about two dozen executives.

Bryan Nesbitt, 40, currently chief of GM’s North American design, will become general manager of Cadillac on August 1, the company said in a statement. Susan Docherty, 46, will remain in charge of Buick and GMC as general manager. She had been vice president.

All three brand leaders will report to Bob Lutz, 77, who was named vice chairman of marketing as GM emerged from bankruptcy two weeks ago. He plans to make design the focus of GM’s advertising message.

Ed Peper, 47, vice president in charge of Chevrolet, will take responsibility for Cadillac sales as general manager.

The intent is to integrate product design, marketing and advertising while allowing sales to have a separate focus. In that vein, Peper will report to Mark LaNeve, vice president in charge of U.S. sales and service.

Cadillac’s interim general manager, Steve Hill, 49, was named general manager of retail sales support.

Direct reports
A list of General Motors Co. executives and their new roles, effective Aug. 1:

Reporting to Bob Lutz
---> Brent Dewar, vice president, global Chevrolet brand
---> Susan Docherty, general manager, Buick-GMC brands
---> Bryan Nesbitt, general manager, Cadillac brand
---> Jay Spenchian, executive director, marketing strategy support group

Reporting to Mark LaNeve
---> Jim Bunnell, general manager, sales operations
---> Steve Hill, general manager, retail sales support
---> Kurt McNeil, general sales manager, Chevrolet sales
--->Ed Peper, general sales manager, Cadillac sales
---> Brian Sweeney, general sales manager, Buick-GMC sales

Executives and their Effective Retirement dates:

Gary Cowger, group vice president, global manufacturing and labor relations Dec. 31
Ralph Szygenda, group vice president and chief information officer Oct. 1
Troy Clarke, group vice president and president, GM North America Oct. 1
Maureen Kempston Darkes, group vice president, GM Latin America, Africa and Middle-East Dec. 31
Michael Grimaldi, GM Vice President and CEO GM Daewoo Oct. 1
Jonathan Browning, GM Vice President, Global Sales, Service and Marketing Oct. 1

Brent Dewar’s profile

Dewar, 54, has been in charge of European sales and marketing since June 2008. Prior to that he was North American vice president of field sales, service and parts.

He began his GM career with GM of Canada in 1978 and came to the United States 10 years later as manager of strategic planning for Chevrolet. He held several field positions with the brand before GM named him executive director of sales, service and marketing in Brazil.

Two years later he returned to the United States as general manager of GM’s Northeast region.

In March 2003 he became Chevrolet’s general marketing manager, helping launch 10 products within 20 months. He also was in charge of Chevy’s “Chevrolet: An American Revolution” ad campaign.

Dewar became North American vice president of marketing and advertising in 2005. Buick, GMC, Chevrolet and Cadillac remain part of GM following its U.S.-guided restructuring through bankruptcy. Saab, Hummer and Saturn are being sold, and Pontiac will be phased out next year.

Nesbitt, known for styling Chrysler’s PT Cruiser, has spent eight years at GM. Before taking the North American post in June 2007, he was executive director of design for GM Europe.

Nesbitt came to GM in 2001 from Chrysler, where he worked with Lutz. He later crafted GM’s version of the PT Cruiser retro wagon, Chevrolet’s HHR.

In addition, GM announced the departures of these group vice presidents:

•Gary Cowger, 62, chief of global manufacturing and labor relations;

•Ralph Szygenda, 60, chief information officer;

•Troy Clarke, 54, president of GM North America;

•Maureen Kempston Darkes, 60, chief of Latin America, Africa and the Middle East.

In addition, Michael Grimaldi, 57, CEO of GM Daewoo, also will leave the company.

All will retire Oct. 1, except for Cowger and Darkes. Before he leaves at the end of the year, Cowger will help integrate some Delphi Corp. operations back into GM and help launch a new battery plant

Written by Jamie LaReau
Automotive News | July 23, 2009


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Tags: Bob Lutz, Brent Dewar, Bryan Nesbitt, Chevrolet Chief, Ed Peper, GM Management Team, GM Reorginization, Mark LaNeve


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