THE NEW GENERAL MOTORS - GM names Dewar as Chevrolet chief in management overhaul
AUTOMOTIVE NEWS DETROIT -- Brent Dewar, General Motors Co.'s European sales chief, was named vice president of Chevrolet as part of a sweeping overhaul involving appointments and departures for about two dozen executives.
Bryan Nesbitt, 40, currently chief of GM’s North American design, will become general manager of Cadillac on August 1, the company said in a statement. Susan Docherty, 46, will remain in charge of Buick and GMC as general manager. She had been vice president.
All three brand leaders will report to Bob Lutz, 77, who was named vice chairman of marketing as GM emerged from bankruptcy two weeks ago. He plans to make design the focus of GM’s advertising message.
Ed Peper, 47, vice president in charge of Chevrolet, will take responsibility for Cadillac sales as general manager.
The intent is to integrate product design, marketing and advertising while allowing sales to have a separate focus. In that vein, Peper will report to Mark LaNeve, vice president in charge of U.S. sales and service.
Cadillac’s interim general manager, Steve Hill, 49, was named general manager of retail sales support.
-------------------------------------------------------------------------------- Direct reports
A list of General Motors Co. executives and their new roles, effective Aug. 1:
Reporting to Bob Lutz
---> Brent Dewar, vice president, global Chevrolet brand
---> Susan Docherty, general manager, Buick-GMC brands
---> Bryan Nesbitt, general manager, Cadillac brand
---> Jay Spenchian, executive director, marketing strategy support group
Reporting to Mark LaNeve
---> Jim Bunnell, general manager, sales operations
---> Steve Hill, general manager, retail sales support
---> Kurt McNeil, general sales manager, Chevrolet sales
--->Ed Peper, general sales manager, Cadillac sales
---> Brian Sweeney, general sales manager, Buick-GMC sales
Executives and their Effective Retirement dates:
Gary Cowger, group vice president, global manufacturing and labor relations Dec. 31 Ralph Szygenda, group vice president and chief information officer Oct. 1 Troy Clarke, group vice president and president, GM North America Oct. 1 Maureen Kempston Darkes, group vice president, GM Latin America, Africa and Middle-East Dec. 31 Michael Grimaldi, GM Vice President and CEO GM Daewoo Oct. 1 Jonathan Browning, GM Vice President, Global Sales, Service and Marketing Oct. 1
Brent Dewar’s profile
Dewar, 54, has been in charge of European sales and marketing since June 2008. Prior to that he was North American vice president of field sales, service and parts.
He began his GM career with GM of Canada in 1978 and came to the United States 10 years later as manager of strategic planning for Chevrolet. He held several field positions with the brand before GM named him executive director of sales, service and marketing in Brazil.
Two years later he returned to the United States as general manager of GM’s Northeast region.
In March 2003 he became Chevrolet’s general marketing manager, helping launch 10 products within 20 months. He also was in charge of Chevy’s “Chevrolet: An American Revolution” ad campaign.
Dewar became North American vice president of marketing and advertising in 2005. Buick, GMC, Chevrolet and Cadillac remain part of GM following its U.S.-guided restructuring through bankruptcy. Saab, Hummer and Saturn are being sold, and Pontiac will be phased out next year.
Nesbitt, known for styling Chrysler’s PT Cruiser, has spent eight years at GM. Before taking the North American post in June 2007, he was executive director of design for GM Europe.
Nesbitt came to GM in 2001 from Chrysler, where he worked with Lutz. He later crafted GM’s version of the PT Cruiser retro wagon, Chevrolet’s HHR.
In addition, GM announced the departures of these group vice presidents:
•Gary Cowger, 62, chief of global manufacturing and labor relations;
•Ralph Szygenda, 60, chief information officer;
•Troy Clarke, 54, president of GM North America;
•Maureen Kempston Darkes, 60, chief of Latin America, Africa and the Middle East.
In addition, Michael Grimaldi, 57, CEO of GM Daewoo, also will leave the company.
All will retire Oct. 1, except for Cowger and Darkes. Before he leaves at the end of the year, Cowger will help integrate some Delphi Corp. operations back into GM and help launch a new battery plant
The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisers, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds and content syndication services available within the ADM community.
Did you know there are now over 2,100 members on Automotive Digital Marketing Professional Community? Have you reached out to connect with important ADM member contacts by asking them to be your Friend?
AUTOMOTIVE IMAGE AND PHOTO RESOURCES
Did you know that there are over 4,000 photos listed on Automotive Digital Marketing Professional Community? And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 4,000 photos uploaded and made available for use by all ADM members.
AUTOMOTIVE VIDEO FILE HOSTING
Did you know that there are more than 750 videos on Automotive Digital Marketing Professional Community? Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?
GET ACCESS TO AUTOMOTIVE ARTICLES AND PUBLISH YOURS
Did you know that there are over 500 blog posts on Automotive Digital Marketing Professional Community? When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 500 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.
SOMETIMES CONTROVERSIAL, BUT ALWAYS FASCINATING AUTOMOTIVE DISCUSSION FORUM
Did you know that there are over 500 forum topics on Automotive Digital Marketing Professional Community? Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?
There have been over 500 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.
SPECIALIZED AUTOMOTIVE PROFESSIONAL GROUPS
Did you know that there are more than 25 professional groups on Automotive Digital Marketing Professional Community? Have you joined any groups so that you can send messages to all other group members?
EVENT CALENDAR FOR AUTOMOTIVE PROFESSIONALS
Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community? Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.
RADIO SPOTS AND AUTOMOTIVE PODCASTS
Did you know that there are more than 500 MP3 audio files on Automotive Digital Marketing Professional Community? Have you checked out what other automotive professionals are listening to? Did you know that many of these MP3 files are automotive marketing and Internet sales best practice Podcasts, and examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?
ADM was created to serve as a resource for Automotive Internet Sales and Marketing Professionals working in the digital and interactive media space for dealers with automotive franchises, car companies and the associated suppliers and technology providers serving the auto industry. Both OEM and Dealer associates are among ADM's most prolific members.
To learn more about the Automotive Social Marketing and Reputation Management Solutions from Ralph Paglia and the ADP Digital Marketing Team, please copy and paste this sentence into the text box at the bottom of your completed online form available by clicking on the image below:
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.