Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Is your dealership blocking access to Facebook, Twitter, LinkedIn, and other social media sites? If this is the case, are you frustrated with your Dealer Principal's decision to block access?
I recently came across a situation where a large dealership group was divided on how to handle Internet access. I was glad to have had the opportunity to influence change. That influence, I believe was in the best long term interests of the dealer group.
What did I do to "open the eyes" of the Executive Team? I simply showed them how to monetize the influence of their employees and customers in the Zero Moment of Truth. I made my case in words that they could understand.
Someone once told me that Dealers respond to "numbers" and if you want to get them to act, you have to talk in numbers. Real dollars.
In this specific case, I demonstrated how the dealership could leverage Google+, the Google +1 Button, Facebook, Twitter, Craigslist, and LinkedIn as part of a comprehensive digital marketing strategy. I showed how all these tools could be further enhanced with Google re-targeting. The light bulbs went on! I saw it on the faces of the audience.
In fact, a member of the Executive Team said that it was like "A Brick Hitting Me In The Head". My words woke him up to the full benefits of opening employee access to these sites.
I would also like to note that I told the audience that most of their employees were already accessing these sites on their mobile devices so blocking was futile. Do you agree?
If your dealership is blocking social media websites, send me an email today. If we get enough dealerships to send me an email, I will re-create my presentation and host a webinar to educate dealer principals and executives to show them why they need to change course.
Do you want your dealership team on that webinar? Send me a note by clicking on this email link:
I'll put your name on the webinar list and email you an invitation in March to a webinar that will I'll call:
"Breaking The Chains To Social Media Engagement"
Are you in? Send me an email and get your team ready for a breakthrough.
Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences
P.S. There will be specific workshops at the 2012 Automotive Boot Camp on leveraging social media sites like Google+, LinkedIn, Twitter, and FourSquare for the Zero Moment of Truth.