Branded Online Video Distribution Tactics, December 2012 [CHART]

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it—there is clearly appetite for less interruptive online video advertising as well. Nearly three-quarters said they had distributed brand videos through owned media channels such as a brand website or social media account. And just under half had worked with native advertising, in which online brand videos are treated as standalone content in partnership with a publisher site (e.g., a sponsored story on Facebook or a sponsored post on a website). Read the rest at eMarketer.

Editorial Comment

It is important for dealers to recognize that automotive video marketing should be treated as a first class opportunity to reach intended car buyers at all stages of the funnel.  As you can see, there are a number of approaches and digital media channels to consider for promoting and distributing your digital video assets once created.  How are you syndicating your video assets to maximize your ROI from your investment in video marketing?  Share your experiences about what has or has not worked for you!