There are two components of RedNumbat. There is the RedNumbat.com website, that lets the dealer list unlimited new and pre-owned inventory, without a price difference. From RedNumbat.com they can search a price on any vehicle, in less than four clicks they can have a price on a vehicle. Then there is the link on the website. The purpose of this link is not to compete with the dealers personalized email response, this should never go away. RedNumbat will facilitate this process. The majority of web visitors back space out of a site without leaving a trace. Most of those folks were looking for a price. RedNumbat asks them if they want a price, and even the most curious will fill out the form. They need a valid email address to receive the quote, so these leads self scrub. With receiving increased leads, now the dealer has increased opportunities to shine in front of the customer, cause the hardest part was already done.