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Boot Camp Attendees Can Create Personal Branding Videos

Attendees of the 2nd Annual Automotive Marketing Boot Camp will be receive an additional benefit for attending; free professional video resumes.   The Boot Camp will have a green screen room setup for dealership employees to record a video resume that can be used in their digital marketing strategies back at home.


PCG Digital Marketing will produce the final videos for attendees which will include their company logo, and contact information.  These videos can be utilized in many ways and some best practices will be shared at the conference.  Electronic communication can be personalized by adding a quality video introduction which helps to differentiate your email from other dealers.


Attendees will also be shown how to setup their own inexpensive green-screen video studio to create compelling marketing and branding videos for their stores.  It's all part of the hands-on design of the Boot Camp Experience.


Lead By Learning Industry Best Practices


Over 30 speakers and workshop leaders will be offering courses for car dealers who are looking for a competitive edge in their local markets.  The courses offered can be viewed on the event website or you can also download the Boot Camp Color Brochure.


The Boot Camp runs from Saturday April 16th to Monday Night April 18th and dealers are encouraged to register early to take advantage of discount room prices at the Hilton Orlando.  Here is the event schedule:


Saturday April 16, 2011

3:00 pm Registration Opens

4:00 pm Round-tables With Industry Leaders (15 Expert Topics Available)

6:00 pm Cocktail Reception Sponsored by Social Dealer

7:00 pm Dinner Sponsored by Dominion Dealer Solutions. Speaker: Brice Englert

8:00 pm Keynote Speaker: Brian Pasch, CEO of PCG Digital Marketing

Sunday April 17th

7:00 am – Breakfast Sponsored by Moore & Scarry  – Guest speaker Jerry Thibeau

8:00 am General Session – The Role of CRM Systems – Panel Discussion

9:30 – 12:00 Noon – Extended Workshop Sessions (pick one)

12:00 pm Lunch Presentation Sponsored by cDemo – Speaker Allan Chell

12:30 pm Keynote Speaker Tracy Myers, Dealer Principal at Frank Myers AutoMaxx

1:30 pm Technology Showcases (pick one)

4:00 – 5:30 pm – 90 Minute Workshops (select one)

6:00 pm Cocktail Reception Sponsored by Car Gigi

7:00 pm Dinner Sponsored by Speaker Egon Smola – VP, New and Used Car Leads Businesses

8:00 pm Dinner Keynote address by  Erin Touponse

9:00 – 10:30 Live Entertainment – sponsored by Dealer Fire with special guests

Monday April 18th

7:00 am – Breakfast with guest speaker Frances Pasch

8:00 am General Session Keynote Address by Jimmy Vee and Travis Miller

9:30 – 12:00 Noon – Hands on Labs (pick one)

12:00 pm  Lunch with guest speaker

1:30 pm Technology Showcases (pick one)

4:00 – 5:30 pm – 90 Minute Workshops (select one)

  • Impact of Rich Content on Marketing Your Cars Online – Allan Chell
  • Creating The Ideal Customer Experience – Andrew DiFeo
  • Seven Keys To True ROI in Social Media – JD Rucker
  • Lessons From Penske, Paragon & Hendrick: 10 Practical Tips To Improve Profitability Through Digital Marketing, Social Media, Reputation Management And Process Improvement – Sean Wolfington
  • Location Based Marketing: How To Leverage The Newest Automotive Retail Strategies – Eric Miltsch
  • How Shared Data Drives Customer, Website, and Inventory Strategies – Joe High

6:00 pm Cocktail Reception – Sponsored by Contact At Once!

7:00 pm Dinner Sponsored by Cobalt.

8:00 pm Dinner Keynote Address

9:00 – 11:00 Poker Tournament – sponsored by IMACS and PCG Digital Marketing


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Tags: automotive marketing education, boot camp, dealer workshops


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