Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When Bob Burg, coauthor of The International Phenomenon, “The Go-Giver” speaks of giving, he’s talking about constantly and consistently providing value to others, and touching lots of lives with that exceptional value.
In fact, that’s the only way one can make money in a free-enterprise based society. Thus, shifting your focus from “getting to giving” is not only a nice way to do business, but a very financially profitable way, as well.
We are proud to announce that Bob Burg will be delivering the Keynote address on Sunday April 17th at the Automotive Marketing Boot Camp.
Spend the morning with Bob you’ll learn how to genuinely and authentically accelerate your ability to connect with new people and build the trust that is essential in life and business!
In fact, Bob’s mantra is: “ All things being equal, people will do business with, and refer business to, those automotive dealers they know, like and trust.”
During this powerful program you will learn the philosophy at the heart of The Go-Giver, embraced by so many of today’s top producers and leaders. You’ll learn how to quickly and easily build a prospecting and referral “Machine” to continuously create more sales than you ever dreamed possible!
You will also learn the philosophy at the heart of The Go-Giver embraced by so many of today’s top producers and leaders, including the principle behind The Law of Influence – perhaps the biggest factor of all in terms of success.
In this information-packed morning session, you’ll learn how to:
“After reading Endless Referrals, never again will any salesperson in your dealership have to depend on ‘ups.’ Instead they can meet people wherever they go and form friendships and relationships that create a steady stream of referrals. Burg has put together a primer for developing, what he calls, personal walking ambassadors. And, it works!”-Sam S. Edelsbert, #1 Mercedes-Benz Salesperson in the Southeast Region of U.S. 2003 and 2004
“Thanks for the terrific program at our dealership. I believe the tools you provided for us have the power to transform the earning potential of our team. You presented them with proven principles that empowered them to take control of their own destinies. You didn’t just talk about selling cars. Instead, you gave our team winning approaches for developing and leveraging relationships with people in the local marketplace. This cultivates people wanting to do business with them directly, as well as people who refer others whether or not they themselves are in the market for a car. As you called it, they are developing ‘Personal Walking Ambassadors.’”
What you brought to the battle, Bob, was very hard-hitting, easy-to-apply ‘how-to’ information. You provided exact, simple language for situations, like the one you gave us regarding asking for referrals. So simple, yet no one I’ve seen actually does it. This one principle-based tactic could account for a huge increase in referral business, all by itself.
While not everyone applies the great information our company provides for them through excellent teachers like yourself, I am aware of several who are doing so now and already seeing results. It works that fast! These individuals are not only increasing their own success quotient, they are also becoming the building blocks that we can use to improve our overall corporate performance.
Please consider this my enthusiastic endorsement for any dealership or family of dealerships that want to significantly lower turnover and increase repeat and referral buyers in order to dramatically increase both their sales and the resulting profits as well!