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BMW Dealers Can Save $2,000 On Website and Marketing Costs

As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media trends that add value to the automotive industry. This week a learned that has inked a deal with BMW USA to become a preferred website and digital marketing vendor for BMW dealers.

This is a great news for BMW dealers that are using an inferior website platform. Why? The deal that negotiated with BMW is that 50% of website and marketing costs will be co-op approved, up to $2,000 a month. I have to congratulate for pulling off this impressive deal. For many BMW dealers, this will be a "no-brainer" switch unless they are really happy with their existing website vendor.

BMW dealers will also be pleased to know that the platform is fully BMW compliant which is important when selecting a website vendor. BMW has been vigilant in inspecting dealer websites so BMW dealers can reduce their headaches with a pre-approved OEM compliant website platform.

2010 Automotive Website Awards

As many progressive car dealers know, websites won the highest recognition in website search marketing design this past year. In October, was awarded in Las Vegas with the 2010 Automotive Website Awards (AWA) for search marketing. was one of only five companies to receive the Pinnacle Award in 2010 for website design.

The AWA awards are the highest recognition in the automotive industry for website vendors.

You can download a copy of the 160 page AWA white-paper at: was also recognized with a 2010 AWA Technology Award for their pay-per-click advertising product; Total Control Dominator (TCD). Total Control Dominator is a exclusive product that integrates Google Adwords and car dealer inventory to create a cost effect SEM strategy.

BMW Dealer Websites

If you are a BMW dealer and would like to reduce your website marketing and support costs, you should check out this new offering by The website links that explain the program are:


In the end, $2,000 a month may not be the only factor is deciding to switch website vendors but I will leave that up to your own discretion.  I just wanted to make sure all BMW dealers knew about the opportunity.

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Tags: 'bmw, ,, bmw, bmw websites, co-op, compliant,, websites, websites"


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Comment by Brian Pasch on January 21, 2011 at 6:47am
Thanks for the details Matt.  Looks like did a good job of showing BMW the power of your platform. Congratulations to your team and once again, as an 2010 Automotive Website Award winner, this comes of no surprise to our AWA review team.
Comment by Matt Murray on January 21, 2011 at 6:42am
Hey Brian thanks for putting this up!  I just wanted to clarify the co-op program BMW has in place with some words out of their guidelines:

"Those centers compliant with Level 2 standards will be able to submit their website invoice to NSI for retail co-op reimbursement beginning May 1, 2011. Eligible items will include general website management, search engine optimization (required to adhere to BMW policy), chat, mobile, video products and reputation management. These costs will be reimbursed at 50%, not to exceed a co-op reimbursement of $2,000 each month. A onetime set-up fee for one of the BMW preferred website providers will be reimbursed at 50%. More details will follow with the revised retail co-op guidelines in February."

If there are questions regarding this or any other facet of the program dealers should feel free to call at 888-437-8159 or email

Thanks again Brian!

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