Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

BLACK BOOK VALUATIONS CHOSEN FOR ROUSH PERFORMANCE PRODUCTS

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed an agreement to provide vehicle valuation data for ROUSH Performance Products, a company offering an extensive line of aftermarket performance parts, vehicles and crate engines.

ROUSH Performance blends Jack Roush's legendary racing successes with the formidable OEM engineering and manufacturing skills of ROUSH Industries and its over 4000 employees. ROUSH Performance is the first specialty-vehicle company to combine race-proven technologies with advanced automotive engineering.

ROUSH dealers can now leverage Black Book’s legacy of accurate vehicle valuations, available on the Black Book Digital mobile application or online. With Black Book’s valuations, ROUSH dealers can instill trust in their customers that their transaction comes with an accurate, fair value. Dealers can also fully finance the purchase of a new ROUSH vehicle, offering credible value to lenders and making it easier for buyers to gain financing. Lastly, Black Book enhances satisfaction levels for ROUSH vehicle owners helping them achieve fair value for their vehicles when they’re ready for resale. 

“We’ve always taken pride in the supreme quality of vehicles our dealers offer their customers, and with Black Book we take extreme pride in the quality of our deals,” said Jack Roush Jr., Advanced Business Strategy at ROUSH. “Our customers want to know they’re getting the best vehicle on the road today, and they also want to know it comes with the most accurate valuation in the industry.”

“We’re excited to offer our trusted vehicle valuation data and services to an industry icon in ROUSH, known for high performance vehicles,” said Jared Kalfus, Executive Vice President, Revenue, for Black Book. “The ROUSH name is synonymous with trust and quality, and we’re proud to know that Black Book’s values will help enhance their customer relationships even further, solidifying that trust between the dealer and customer.” 

About Black Book

Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit BlackBook.com or call 800.554.1026.

Views: 27

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

December 2019
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service