Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!


Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with Carable, a unique peer-to-peer used car marketplace that connects individual buyers and sellers of cars and trucks. Black Book is providing all vehicle valuations for sellers listing their vehicles in the online marketplace.
An accurate vehicle valuation is one of the most important aspects of the peer-to-peer sales process, as it establishes expectations for both parties. Black Book will provide vehicle valuation data for Carable's online marketplace, giving sellers the best possible chance to price a vehicle for success.
"An accurately priced vehicle is always the key to connecting buyers and sellers,” said Patrick Juthberg, Founder of Carable. “Carable is truly unique in the auto industry, and our success depends on resources such as Black Book for an efficient and transparent online marketplace.”
"Millions of consumers today are accustomed to buying and selling goods online, therefore a marketplace such as Carable is a natural fit for people looking to buy and sell vehicles," said Jared Kalfus, Senior Vice President of Sales and Marketing at Black Book. "We're pleased we can contribute to such a unique marketplace with the most accurate values in the industry, thus ensuring a fair transaction for both sides and offering Carable a chance to realize repeat business as more people utilize the service."
About Carable
Carable ( launched in the Dallas- and Houston-area used car markets earlier this year as part of the U.S. launch of the company’s proprietary platform, which connects people who want to safely and easily buy and sell used cars online. Unique to the used car market, Carable’s mission is to safeguard all aspects of a peer-to-peer used car transaction by leveraging partnerships with neutral third-party providers of vehicle inspections (Firestone Complete Auto Care), valuations (Black Book), warranties (Century Automotive Service / Mapfre) and financing (Clearlane / Ally). After scaling up in Dallas and Houston, the company intends to expand across the United States. For more information, please visit , e-mail or call 469.730.4455.
About Black Book
Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit or call 800.554.1026.

Views: 22


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service