Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!


According to Black Book® data, the average price of a used vehicle for model years 2009-2013 depreciated by an average of -0.7% during March, slightly less depreciation than during February. Domestic cars increased +0.9%; import cars changed -0.9%; domestic trucks changed -0.3%; and import trucks changed -0.9%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.
Luxury SUVs saw the largest segment depreciation during March at -1.5%. Vehicles in this segment include the Cadillac Escalade, Lincoln Navigator, Infiniti QX56, Mercedes-Benz G Class and Lexus LX. Vehicles in this segment finished the month with an average price of $34,597, a -13.0% change from year-ago levels ($39,770). Cargo Minivans also finished the month at -1.5% depreciation.
Full-Size Passenger Vans saw the strongest retention during March at +1.5%. Vehicles in this segment include the Dodge Sprinter, Freightliner Sprinter, Ford E-Series and Chevrolet G-Series. Vehicles in this segment finished March with an average price of $19,468, a +3.3% increase from year-ago levels ($18,848).
Showing the continued effects from the spring tax buying season, three cars (Entry-Level Car +0.1%; Upper Mid-Size Car +0.6%; Full-Size Car +0.9%) saw increases on the month. They were joined by three trucks also showing monthly increases (Full-Size Cargo Vans +0.9%; Compact CUV +1.1%; Full-Size Passenger Vans +1.5%).
Premium Sporty Cars were the car segment with the largest depreciation on the month at -1.2%. Vehicles in this segment include the BMW 6-Series, Chevrolet Corvette, Mercedes-Benz SL and Cadillac XLR. Vehicles in this segment finished the month at $46,147, a -13.3% change from a year ago ($53,242).
“Both car and truck values held up high throughout November and December of 2014. This early buying took the steam out of the usual spring time seasonality increase and resulted in more stable prices over the last few months,” said Anil Goyal, Vice President of Automotive Valuation and Analytics. “The data also show that slightly larger cars were in more demand this tax season, perhaps as a result of low gas prices and improved overall strength in the broader economy.”
Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland.

Views: 33

Tags: autos, black, book, cars, used, vehicle


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service