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Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a partnership whereby it becomes the exclusive provider of vehicle valuation data for Auction Simplified, a custom online auction service for individual dealers.

Wholesale vehicle buyers and sellers accessing Auction Simplified dealer auctions receive access to instant vehicle valuation data powered by Black Book. The data will be used to help both buyers and sellers make the most competitive and profitable decisions possible for inventory procurement or reduction. 

“We are pleased that we have established such a strong relationship with an automotive icon such as Black Book,” Said Kevin Leigh, Co-Founder and VP of Sales for Auction Simplified at his office in Lancaster, New York. “For our company, It's all about the dealer experience and our partnership with Black Book will help us push the envelope in providing dealers with the best possible auction software.”

“Our agreement with Auction Simplified positions Black Book as an enabler of profitable dealer-driven auction sales in what has become a digitally concentrated industry,” said Jared Kalfus, Senior Vice President of Black Book. “Now, wholesale buyers can become everyday buyers at a dealership, with the tools they need to make profitable decisions on both sides.” 

With Black Book, Auction Simplified enables dealerships to instantly make available cars and trucks for wholesale buyers. In addition to maximizing each day for wholesale auctions through the Auction Simplified program, Black Book data helps buyers and sellers maximize profit potential on every transaction. This, combined with Auction Simplified’s value-added process of limiting additional transportation and transaction fees, enables a truly profit-minded transaction for buyers and sellers. 

Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto.


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