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I recently laid out five reasons dealerships shouldn't ignore Bing. As I mentioned in the post, there's no doubt Google dominates the search engine market. It's often the first and only thought when dealing with search engines. However, astute marketers know not to ignore other options, especially Bing.
The company itself has also made some compelling arguments for the power of Bing in their year end infographic. Posted on the Bing Search Blog, the graph summarizes Bing's 2013 highlights.
Some of the key takeaways from the graph:
According to the above stats, it appears Bing is heading in the right direction. I've mentioned this before, but what I really like about Bing is that not only is it a simple tool to implement, Bing will also help you reach tons of unique searchers, including ones who don’t search on Google.
What are your feelings on Bing? Do you agree with me that it's an untapped market that shouldn't be ignored? Will you be using it more in 2014?