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In case you missed the article, “Mining for Advantage at NADA,” in the December issue of Dealer Marketing Magazine, it reminds us that much of what auto industry attendees will experience at NADA in New Orleans is outside the walls of the New Orleans Ernest N. Morial Convention Center.
Inside though, dealers will find a plethora of ideas for improving dealership sales, F&I, service, body shop and accessory department operations. Part of the big news in New Orleans will be the technologies on display for helping auto dealers sell more cars. The most powerful of these is data mining and when applied to unique selling strategies, is proven to help uncover a wealth of sales opportunities waiting to be discovered and harvested.
Since this selling strategy is so remarkably successful for many dealers, it may cause others to approach this technology cautiously. Some dealers wonder if the advantage is too good to be true; entrenched in tradition, they believe the only way to sell cars and service is in the showroom and on the drive; others say they already do this through their CRM. Some think it seems too simple or too easy, therefore it cannot be effective.
The upcoming NADA convention is a terrific opportunity to explore how data mining and in particular the patented and unique AutoAlert® approach has helped dealers sell more cars at better margins and increase service to existing customers for more than a decade.
I invite you and your dealership team to stop by the AutoAlert NADA exhibit, #5227 and discuss how we can help you be more successful in 2014. Hourly demos of our opportunity-selling approach will be offered and our experienced sales and support teams will answer your questions. Stop in to experience our newest selling tool, a mobile app for iPhones and Android devices, which allows access to AutoAlert’s solution whether in the service drive or out on the lot.
We hope to make this year’s NADA most profitable for dealers who want to know more about how AutoAlert’s data mining strategies can help grow their business.
About the author: Jeff Cotton is Vice President and Co-Founder of AutoAlert, Inc., a leading customer database analysis and sales strategies company. He is a former sales professional with Fletcher Jones Motor Cars. Contact him at firstname.lastname@example.org and visit www.autoalert.com