Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!
Big Data In Action
Big Data has Changed the Business and Consumer Landscape
It effects business operations, it can improve customer satisfaction and it can measure consumer behavior in almost any industry.
For instance, did you know that automotive companies can predict automotive equipment failures with Big Data analysis of social media comments?
Did you know that UPS leveraged Big Data intelligence from delivery vehicle sensors, which ultimately led them to be able to reduce fuel consumption by 8.4 million gallons?
These are just two of many examples addressed in Big Data in Action. It’s truly fascinating what Big Data has done, and the growing potential it has for all of us.
Created by VisualApogee.
Explore more visuals on the web's information design community - Visually.

Views: 263

Tags: Big Data, Business, Changed, Consumer, Landscape


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Alexander Lau on April 30, 2014 at 6:01am

Good information and I like what IBM (of all companies) has to offer, but I bet it's expensive.

Actionable Customer Insight

Automakers are increasingly prioritizing strategies which require significant improvements in customer acquisition, customer retention and return on marketing investment.

IBM's Big Data & Analytics solutions provide a single, extensible repository for all multi-channel customer information enabling advanced analytics of all customer transactional data and external data sources (e.g. social media).

Benefits include:

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service