Automotive Digital Marketing

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Best Marketing Strategies for Car Dealerships

Marketing a product or service right might be more difficult than it initially looks. But digital marketing has taken the entire concept to a whole new level. Apparently, this new method of advertising products and services is due to reach a larger number of people than traditional marketing strategies and methods. However, it has been proven that combining the two might, in fact, boost the success of your marketing attempts quite significantly. Below are several brilliant methods that you can combine to increase the effectiveness of your marketing attempts.


Create a Better Customer Experience

Although most care dealerships declare to have huge respect for customer rights, this rarely happens, in reality. Make sure that you take the whole customer experience deal to a whole new level in your establishment and you will only enjoy good publicity. Customer centricity is one of those things that will distinguish your business from other players in the market. It will make your business the desired alternative due to this specific reason.

When possible, offer all the information that your customers demand, without hesitation and without being evasive. This will make your customers more likely to recommend your business to others interested. Approach a “don’t feel pressured to buy from us unless sure” philosophy and you are more likely to sell more than ever before. Customers don’t like to feel pressured and you will gain some popularity from a similar approach.

Always go an extra mile for your customers, no matter the industry, but especially in the automotive industry.

Target Customers on Facebook

For a successful mix of online and offline marketing campaigns, make sure that you reach your audience by using social media. Facebook is an amazing social media platform that can be used to make your potential consumer aware of your products and services. More than 80% of the consumers today can be found on such platforms. Place ads where people that might be interested in buying a car might be, target people based on gender, age and their geographic coordinates and consumer interests. This will help you reach the right audience with the right product.

This research claims that auto Facebook ads have click rates two times higher than other types of Facebook ads.

Popup Stand Still Work

Popup stands and banners have an ever-lasting allure and appeal. We, as consumers, will never grow tired of the ads displayed on those. When attending trade shows and exhibitions, it’s mandatory to invest in such visual elements to disseminate information and make your audience aware of your presence. A popup stand makes branding easier and more approachable since the price tags on these elements are more than friendly. Plus, these stands can be successfully used over and over again. Their lifespan is quite long and these don’t need frequent replacement. The experts at RAL Display Stands claim that a similar product’s lifespan can extend well above 10 years.

Use Instagram to Target Millennials

Facebook has become a little bit outdated since Instagram has become Millennials’ go-to platform so, your Facebook ads should be skilfully combined with Instagram Ads and marketing campaigns. Instagram is mainly used on mobile devices that enforce a good use of photos and videos with easy to share formats. This provides your company with an amazing tool when you want to use your creativity fully and design great formats for your Instagram content. Plus, you could rely on small influencers to advertise your products and services since people react positively to other’s opinions, especially if those are veritable and sincere.

Try to upload pictures that allow the viewer to imagine themselves in various circumstances. A photo of a car at the beach will allow them to get in the moment and imagine how amazing a similar instance would feel.

How-To Videos on YouTube

How-To videos and tutorials are amazing because they increase your .... Posting about useful, practical things and showing your target audience how to perform easy tasks is a great start if you want to establish your online dominance. Such videos have been proven to help you develop the four stages of the purchase process with higher rates of success: awareness, interest, intent and purchase. Put a bigger accent on showing your audience why your dealership is better than others in the area after you expose how the entire car purchase process should look like. Make sure that you talk your audience through various vehicle models and their perks, during to achieve the intent phase. Present the benefits of having a similar model and why should they opt to collaborate in the purchase process with your dealership.

Implement a Loyalty Program

Think of each interaction with a customer as a potential lifetime relationship. Since vehicles need constant upkeep with products with good quality, this might turn into an amazing deal for your dealership. Plus, all families think of replacing their old vehicles, from time to time. When these variables are present in a product or services, customers would rather rely on the same establishment than start searching once again with every needed oil change. Implement a loyalty or reward program that is due to increase customer retention: “buy three oil changes and the fourth one is free”, type of strategies will definitely increase your customer retention rates.

Be Involved in the Local Automotive Community

Host a car club, open an automotive forum, these moves will help you boost your authority in the local community and will make your dealership a reliable and trustworthy one. People that will attend such forums of meetings are very likely to recommend you to others due to your experience and reliability as well as willingness to advise them regarding everything automotive-related. For many, you will become a sort of mentor, especially if they are truly passionate.

These simple marketing moves will help you boost your dealership’s sales and improve your brand image. While these may seem like small changes, the results will be noticeable, shortly.

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Tags: Car, Dealerships


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